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Google Page Experience Update For Desktop Rolling Out Is It Really Harmless For Your Ranking?

author image Written by: Rabije Gashi Corluka           Categories - SEO

Google is rolling out the desktop version of the Google Page Experience update and the full rollout is expected for the end of March. According to Google, this work builds on top of the page experience update for mobile, rolled out in summer 2021.

Google will make it easier to understand if your desktop page is performing well. Using a Search Console report should help with that. The Search Console report will launch before desktop becomes a ranking signal. So, even though it has been said in the past that page experience shouldn’t affect your ranking, it could.

Read more: Understanding Page Experience in Google Search
Photo Source: Google Search Central Blog

Google said that for desktop ranking, they will use the same three metrics they used for mobile:  LCP, FID, and CLS, and their associated thresholds. In addition, other aspects of the page experience signals, such as HTTPS security and the lack of intrusive interstitials, will remain unchanged. Mobile-friendliness will continue to be a factor in mobile ranking, but not in desktop ranking. When a site has separate desktop and mobile URLs configured appropriately, the desktop signal is determined by the URLs that desktop users see, says Google.

Read More: Google Rolls Out A New Robot Tag

How Does The Page Experience Update Impact Search?

User experience, along with great content, is one of the main things that can affect your ranking in search results. This update is designed to highlight the pages that offer great user experiences, so if you keep your audience in mind and work towards creating a great UE for them, you will most likely benefit from that.

While it might not directly affect your ranking, the page experience is still one of the many factors that are taken into account. This update could still harm you if you don’t pay attention. Review your data, check the Page Experience and Core Web Vitals reports, fix all the technical issues and use HTTPS.

Also, ensure your content is catered to user experience and accessibility. While page experience could be an important factor, Google says that it does not override great page content.

Read More: Is Google Going After Fluff Content?

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Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google Confirms That Page Experience Update Is a Ranking Factor

08/06/2021

Google’s John Mueller has offered up some interesting insight into the recent Page Experience Update, revealing that the update, which incorporates core web vitals, is, in fact, a ranking factor and could have more impact than previously thought.

“It is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance,” said Mueller on Reddit.

READ MORE: LAUNCHED: Google’s Page Experience Update Begins Rollout


This revelation should come as a bit of a surprise to the SEO community, as Google had previously implied that the Page Experience Update is simply a tie-breaker.

In fact, Google Webmaster Trends Analyst, Gary Illyes, had initially said the Page Experience Update would not be significant, with Mueller adding that it would be a slow rollout that would not be felt very much. Google Public Search Liason, Danny Sullivan, also came out and said that it would not create massive change or have a significant impact when rolled out.

Based on Mueller’s comments this morning, we can now assume that the Page Experience Update lies somewhere between a tie-breaker signal and a very low weight signal.

Here’s Mueller’s full explanation so you can interpret it for yourself:

“Depending on the sites you work on, you might notice it more, or you might notice it less. As an SEO, a part of your role is to take all of the possible optimizations and figure out which ones are worth spending time on. Any SEO tool will spit out 10s or 100s of “recommendations”, most of those are going to be irrelevant to your site’s visibility in search. Finding the items that make sense to work on takes experience.

The other thing to keep in mind with core web vitals is that it’s more than a random ranking factor, it’s also something that affects your site’s usability after it ranks (when people actually visit). If you get more traffic (from other SEO efforts) and your conversion rate is low, that traffic is not going to be as useful as when you have a higher conversion rate (assuming UX/speed affects your conversion rate, which it usually does). CWV is a great way of recognizing and quantifying common user annoyances.”

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Google Confirms New “Spam” Algorithm Update

06/24/2021

Google is on a roll! Yesterday, SEOs were alerted to yet another confirmed algorithm update from Google. This is one of many in a string of both confirmed and unconfirmed updates from Google this month, including the June 2021 Core Update and the Page Experience Update.

Not much is known about this new update yet, except for the fact that it has been labelled the “Spam Update” by Google.

The news was first announced in a Tweet published yesterday by the Google SearchLiason account.

Google remains tight-lipped when it comes to the details surrounding the Spam Update, and hasn’t revealed what type of spam this algorithm update is targeting. In lieu of an explanation, Google simply linked to its general spam prevention notices.

Google did, however, add that a “second one will follow next week,” and it would keep us updated on Twitter.

The rollout of this first update was incredibly quick, starting and finishing on the same day – June 23. This was confirmed by Google’s Public Search Liason, Danny Sullivan.

 The good news is that it doesn’t appear that this update had any major widespread impact on rankings, so SEOs frantically checking their sites’ rankings can breathe a sigh of relief. For now, that is. In the meantime, we’ll be waiting for Google’s next spam update and will keep you posted when an announcement is made.  

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