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Google Rolls Out A New Robot Tag And Gives You More Control With Indexing

author image Written by: Rabije Gashi Corluka           Categories - SEO Tips>Google Search

As you might know, every time you post something on your website and Google discovers it, its robots start going through your content and compiling data. It’s trying to figure out what the page is about by analyzing the content, images and videos, so it would know how to rank your page on Google search when someone enters a specific query. This process is also known as indexing. You can turn the indexing off by using a noindex tag, but in general, indexing benefits you.

Now, Google is rolling out something that will give your site even more control over the content that gets indexed. A new robots tag, called indexifembedded, will let your website give more direction on which content to index in search results. As the name suggests, you can decide and tell Google to index a page if it’s embedded through iframes and specific HTML tags in other pages – even if the content page has a noindex tag, reports Search Engine Journal.

Google knows that certain media publishers want their content to be indexed when it’s embedded on third-party pages, but since they don’t want their media pages to be indexed on their own, they choose to use the noindex tag which prevents embedding the content in other pages. With this new robot, they can target the specific piece of content and index only that, without indexing the media too.

“For example, if podcast.host.example/playpage?podcast=12345 has both the noindex and indexifembedded tag, it means Google can embed the content hosted on that page in recipe.site.example/my-recipes.html during indexing” – explained Google.

The new tag can be used together with the noindex tag since it can override it when the URL with it is embedded into another page.

How To Turn This On?

If you want to let your content be indexed when it’s embedded on other pages, you have to add the tag in combination with the noindex tag. Here’s the example Google provided us with:

Screenshot from developers.google.com

Also, the tag can be specified in the HTTP header:

Screenshot from developers.google.com

For now, you are able to use this tag only on Google.

 

 

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google: Sponsored Label & Favicons Get A New Look

10/17/2022

Google Ads latest change is to the sponsored label has finally become official!

Google has been testing this change for months now, many notices it in Google Search presented in bolded black text. This is the most recent change Google is making in their efforts to provide users with clear information that they feel confident clicking on. The fresh take on the presentation of sponsored ads label is officially a go.

What’s New

Well for starters, this label change sports a look that features black text in bold. This makes sponsored results on Google Search appear clearer and allows users to identify the result more effectively as an ad.

Read More: ‘Related Search For Content Ads’ Launched By Google

In a statement released by Google, Manager Mona Vajolahi and Director Senthill Hariramasamy explain the reasons for the label change. Here’s what they had to say about the new changes.

“Part of helping you make sense of the information you see is ensuring that ads are clearly labeled, which is why our label will now be featured on its own line in the top-left corner of Search ads. We also want the label to be prominent and clear across different types of paid content,” said Vajolahi and Hariramasamy in a recent post.

Based on this, it seems like Google is aiming to make both the presentation and information about paid information clearer for users.

Besides changing the look of sponsored labels, Google also made some tweaks to the visual representation that goes alongside the label. Google says they’re “also updating the size and shape of the favicon (a website’s logo or icon) that appears in Search, to make it easier to see on the page”.

Take a look below for a peek at the brand new ad presentation!

Chatter on Twitter & What’s To Come

Since this change has been in the works for some time now, many users have been taking about it online. Ad expert Vincent Beima noticed the change alongside many others, read below for his tweet on the change.

Users can expect to see more changes from Google in the coming months, after all when do they ever stop.

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Did You Know Google’s Testing New Icons?

10/11/2022

When you’re Googling, do you ever wish that you knew which sites you’d visited? Well, Google might be adding something that helps with that.

As Google puts it “Sitelinks are links from the same domain that are clustered together under a web result.” In other words, Google can link together site structures to provide users with shortcuts. This style of linking saves both time and makes for a more streamlined search.

Read More: Google Search Scroll To Text For Sitelinks

These sitelinks are already helpful for users but why not make it better? Well Google has done just that.

Google Sitelinks

Google appears to be testing a new icon feature for sitelinks. Its pretty similar to the icon that you’ll see when you go to type in search. The dropdown on search shows a clock, listing all the previously searched terms.

Google is trying out similar icons for sitelinks. Basically, it’s supposed to make searching easier and lets you know which pages on a site that you’ve already visited.

Chatter on Twitter

Some SEO experts have noticed this trial icon in Google Search and have taken the discussion to Twitter.

SEO experts Greg Bernhardt and Mordy Oberstein discussed the icon test over a thread on Twitter. Though Mordy Oberstein noticed the test first, Greg Bernhardt raised an interesting point about the sitelinks.

It’s interesting that the visited link changes color, yet is being tested with the icon. Here’s The discussion between Oberstein and Berhardt online.

Previous Testing with Sitelinks

This isn’t the first time that Google’s played around with sitelink icons. From testing with images to other icons, Google is always trying to add something new here.

In 2017 many noticed the auto-generated sitelink icons. Here’s what digital marketing specialist Josh Leibner has to say.

Considering, Google is only testing these icons for the time being and we have yet to hear an official statement about these icons being fully added to Google Search.

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