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Google is rolling out the desktop version of the Google Page Experience update and the full rollout is expected for the end of March. According to Google, this work builds on top of the page experience update for mobile, rolled out in summer 2021.
Google will make it easier to understand if your desktop page is performing well. Using a Search Console report should help with that. The Search Console report will launch before desktop becomes a ranking signal. So, even though it has been said in the past that page experience shouldn’t affect your ranking, it could.
Photo Source: Google Search Central Blog
Google said that for desktop ranking, they will use the same three metrics they used for mobile: LCP, FID, and CLS, and their associated thresholds. In addition, other aspects of the page experience signals, such as HTTPS security and the lack of intrusive interstitials, will remain unchanged. Mobile-friendliness will continue to be a factor in mobile ranking, but not in desktop ranking. When a site has separate desktop and mobile URLs configured appropriately, the desktop signal is determined by the URLs that desktop users see, says Google.
How Does The Page Experience Update Impact Search?
User experience, along with great content, is one of the main things that can affect your ranking in search results. This update is designed to highlight the pages that offer great user experiences, so if you keep your audience in mind and work towards creating a great UE for them, you will most likely benefit from that.
While it might not directly affect your ranking, the page experience is still one of the many factors that are taken into account. This update could still harm you if you don’t pay attention. Review your data, check the Page Experience and Core Web Vitals reports, fix all the technical issues and use HTTPS.
Also, ensure your content is catered to user experience and accessibility. While page experience could be an important factor, Google says that it does not override great page content.
Follow the discussion on Twitter:
The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the update: https://t.co/FQvMx3Ymaf — Google Search Central (@googlesearchc) February 22, 2022
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