New TikTok Tool For Marketers TikTok Insights Lets You Get Data That Matters

author image Written by: Rabije Gashi Corluka           Categories - Social Media

Marketers can now use TikTok’s new insights tool to target different demographic groups around the world. With TikTok Insights, you can now learn even more about your audience’s behaviour and interests, as well as sentiments towards brands.

With several filter options, TikTok insights let you only go through data that are relevant for your business and get insights that actually matter to you. Plus, they’re free to use.

Read More: TikTok Launches Inventory Filters

TikTok Insights Tool

The tool shows pieces of data that can help your business improve your marketing campaign.

When you open the tool, you can choose between a selection of tiles, each of which has a piece of data. You will also have filters on the left side of the screen. How specific you’ll be, depends only on your needs.

CreativeTRND_New TikTok Tool For Marketers_TikTok Screenshot 1
Photo Source: Screenshot from tiktok.com/business/en/insights, May 2022
Read More; TikTok Won’t Bring Shopping To The US

Filters, filters, filters!

Not only can you filter by demographics and events and/or holidays, but you can filter by industries as well. This makes planning for a specific event or a holiday more efficient.

At the bottom of each tile, you can see where all the data comes from if you hover over “Source” on the left. If you’re using the data in a report, you can simply click on the Source button and copy a citation to your document.

Photo Source: Screenshot from tiktok.com/business/en/insights, May 2022

Note that currently, there is limited data available. If you add too many filters, you will most likely have no results available. Patience is a virtue.

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Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.