Google's Link Spam Update Begins Rolling Out Rollout of Update Expected to Take the Standard Two Weeks

author image Written by: Nicole McCormick           Categories - In The News, SEO

Google has officially begun rolling out the new Link Spam Update just two days after announcing the update to the world. 

READ MORE: Google Targets Link Schemes With New Algorithm Update  

This latest update comes after numerous other recent algorithm updates from Google, including a massive core update earlier this month.

This is Google’s third spam related update so far this year.

READ MORE: Google Confirms New “Spam” Algorithm Update
READ MORE: Google Confirms Second Part of the ‘Spam Update’ Has Arrived

Announced on July 26, the Link Spam Update is intended to “nullify” link spam. What this means is that instead of penalizing spam links, Google will simply ignore them. However, for many, this may feel like you are being penalized.

So, what exactly does this new update mean for you? If you have been focusing your efforts on “spammy links,” you could see your rankings drop over the next few weeks.

So far, it doesn’t appear as if many sites are being impacted, but the update is still in its early days, and Google did state that the rollout would take two weeks. We can expect a bit more turmoil over the coming weeks. 

Search Engine Round Table, however, has reported some signs of ranking fluctuations from SEO tools, but that hasn’t yet spilled over to Twitter or SEO discussion forums yet.

SEM Rush

SEM Rush ranking fluctuations


MOZ Cast ranking fluctuations 

That’s all we really know right now. But, as always, we’ll keep you updated as things move forward.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Small Google Algorithm Update Rolled Our October 26


Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:


Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool


SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021


Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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