Google is testing new formats for its featured snippet slot- it might show more than one excerpt.
A featured snippet is an excerpt of text that appears at the top of a Google search results page – the position 0. These snippets provide users with a quick answer to their search query.
Google generally shows a single source for a featured snippet. However, since 2018, it has occasionally displayed multiple sources for some queries.
Google is now testing up to four different featured snippets:
Yep, Google is doing more testing with showing multiple answers within Featured Snippets. We saw it back in April on desktop, now there’s three new variations on mobile. All spotted by @williamalvarez via @rustybrick. Thoughts on this test? More info: https://t.co/j6IUtkB6Zz pic.twitter.com/GufAr00gtr
— Brodie Clark (@brodieseo) June 16, 2022
Why Is This Important?
Featured snippets are generally desired by most SEOs and site owners, which is why these interface tests are worth keeping an eye on.
Google will most often show a single site or source for a featured snippet on Search results. But, if Google starts showing two or more sources in this position, that can change how valuable it is to site owners and SEO, noted Barry Schwartz for Search Engine Land.
After all, your click-through rate on that position and ultimately your traffic and conversions are driven by Google Search. They can be affected by changing the design or showing more than one featured snippet.
I like these info-cards in mobile results. pic.twitter.com/hGWsAQBN4d
— William Álvarez (@williamalvarez) June 16, 2022