Google Merchant Center Updated No Longer Removes Listings Missing The Return And Refund Policy

author image Written by: Rabije Gashi Corluka           Categories - In The News, SEO

Remember the automatic removal of shopping listings that are missing the return and refund policy? That is no more. Along with listings that have insufficient contact information, Google will no longer automatically remove the listings described above.

This was announced by Google itself, stating that this policy only applies to free listings.

What’s Changing?

In the old days, Google would automatically disapprove the accounts flagged with “insufficient contact information” or with the ‘missing return and refund policy’ badge of honour. Now, if your listings have these statuses, but are also free – they will still be active. However, your products will have limited visibility on the search engine. The policies themselves will remain the same.

Read More: Google Merchant Center Launches New Price Competitiveness Insights

What Does “Insufficient Contact Information” Mean?

That there isn’t a clearly displayed way of contacting you on your website. That means no contact us form, no links to social media, no email you can be reached at, and no phone number.

You need to display at least one-way customers can contact you. Business information, such as a brick-and-mortar store address must also be available in your Merchant Centre account or a third-party platform.

What’s A “Missing And Return Refund Policy” Status?

Just what you think it is. If your website has this status, it means that there isn’t a Return and Refund Policy on your website. Your customers deserve to know how you handle those situations, so your website must clearly state all the requirements and timelines.

Why Should I Care About This?

Because, if your website has these statuses, you’ll face a form of penalty and your website won’t be as visible as it would if you didn’t have those statuses. Less visibility –  less traffic – fewer leads – fewer conversions – less earned.  Address these issues ASAP and avoid hurting your business.

Read More: Google Merchant Center To Require Unique Product Identifiers On Free Merchant Listings

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.