fbpx

Google Merchant Center Launches New Price Competitiveness Insights

author image Written by: Nicole McCormick           Categories - In The News

New Google Merchant Tools Allows Advertisers to Better Compare Pricing Among Competitors

With so much uncertainty during this unprecedented time, Google Merchant Centre has given us a small treat to tide us over in the form of Price Competitiveness Insights. These insights, which can now be found under the Growth > Price Competitiveness tab in the Google Merchant Centre, will help advertisers better understand how their pricing compares to competitors. The dashboard does this by providing a visual summary of your price competitiveness along with options that allow you to narrow down by product type, brand, category, and product.

Wait, Haven’t We Seen This Before?

You might be wondering, how is this any different from the price benchmarking data you’ve seen before in Google Ads? After all, comparative pricing isn’t exactly a new or revolutionary concept for Google. While advertisers can see how their product pricing compares to competitors using Google ads, there are some key differences and additional benefits to using the new Merchant Center tool that we will dive into below.

Easy to Use

This new tool is both highly interactive and easy to use and allows users to focus in on particular pricing trends and analyze any changes that are driving this change in price competitiveness.

Allows You to Map Trends Over Time

Another great feature is the ability to capture various snapshots in time by looking at illustrations of day-to-day trends using the date filter.

Access to More Comparable Data

The price competitiveness report offers price comparisons using Global Trade Item Numbers (GTIN) to give you a better look at the different prices across various sellers. This is different from Google Ads benchmarking data which includes pricing for all Stock Keeping Units (SKU) that often skews data sets.

Create Thorough Summaries

With the Merchant Center tool, users have access to more meaningful summaries for each segment compared to Google Ads benchmarking data, which only offers the product price and benchmark product price at whatever level they’ve segmented. Users will get to what percentage of their products in a given segment are above, at, or below the benchmark price along with the percentage of products that have no benchmark at all. Users can even narrow down which products fall into each of those buckets. As you can see, this new tool is great news for advertisers, as it provides a bit of clarity regarding the SERP dynamics that sway performance and how they fluctuate over time. Now the question is – will you be taking advantage of these new insights.

 

Read More: Google Merchant No Longer Removes Listings Missing The Return And Refund Policy

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google’s Target Frequency Gives You More Control

11/15/2022

It’s that time again! Google has rolled out another feature and it will give you more agency over your ads. Target frequency is Google’s latest gift to advertisers on YouTube.

Read More: Google Launches My Ad Center October 2022

This feature was already integrated however there were some restrictions on usability for users. Good news, now the “target frequency capability is globally available for all advertisers running YouTube campaigns,” Search Engine Journal reports.

Why Target Frequency Is Important

Google says it has always been a balancing act to find the ideal video ad frequency for both viewers and advertisers. Seeing the same ad over and over again would drive anyone nuts. But this is why target frequency is helpful to both advertisers and viewers alike.

So far users seem to be happy about the availability of Target frequency, this is what one user tweeted:

Google’s launch of Targets frequency for all YouTube campaigns will be such a useful tool for advertisers. “This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers,” Google reports in a recent blog post.

Read More: Google Ads New Content Suitability Center Update

I mean come on who wouldn’t love that–its basically a win win situation. Google goes on to explain that advertisers can choose a frequency objective of up to four times per week through Target Frequency. Even better, their systems will optimize for greatest unique reach at that chosen frequency.

Google’s Recent Work on Ads

This is just another step forward for Google in making Ads and campaigns more effective for the user and advertiser.

Earlier in October, Google announced the launch of Google Ads Content Suitability Center. Following that Google rolled out My Ad Center. Seems like ad usability and visibility are being prioritized by Google, which we love to hear!

read more

Google Launches My Ad Center October 2022

10/21/2022

Have you ever noticed some strange ads on Google?

If so, you now have the power to make them disappear, at least on your pages. Google just announced that My Ad Center is getting a refresh! New privacy features will be rolling out as of today.

This update stretched across the globe, providing users on Google Search, Discover, and Youtube with more choice in what ads they see. You might be wondering why now? Well recently there have been mounting concerns that users are drifting away from search and social media sites due to privacy concerns.

Read More: Google Latest Upgrade Is Ads Design

“Some 80% of social media users said they were concerned about advertisers and businesses accessing the data they share on social media platforms, and 64% said the government should do more to regulate advertisers,” according to Pew Research Center.

What’s New

Google’s My Ad Center will let you block ads that you don’t want to see. Users can now learn more about how your ads are personalized based on your information. What’s even more is you can use the new settings to remove ads with sensitive content.

Jerry Dischler, Google’s VP of Ads says explains that “my Ad Center was designed to give you more control over your ad experience on Google’s sites and apps.”

He continues by saying “you will never have to spend time searching for the right control or decoding how your information is used. Instead, you can manage your ad preferences without interrupting what you’re doing online.”

The first new feature everyone seems to be talking about it simple design of My Ad Center’s three-dot menu. Seeing too many ads about that fall vest you bought last month? You can use the menu to choose to see less or no ads of this kind. On the flip side, you can also choose to see ads you care about! Maybe you’re on the hunt early for a deal on a cozy winter jacket or boots.

Take a look at the menu in live action:

Don’t want to see ads personalized for you? No problem, Google’s My Ad Center has a setting for that too, and you can turn ad personalization off completely.

Read More: Google Ads New Content Suitability Center Update

Google also says “there also may be certain ad topics that you don’t want to engage with at all. With My Ad Center, you can choose to limit ads related to topics such as alcohol, dating, weight loss, gambling, pregnancy and parenting.”

I mean what’s not to love with theses new changes!

read more

Leave a Reply

Your email address will not be published. Required fields are marked *