Google Just Dropped A Bunch of New Features! From Search to Maps and More!

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News

With Black Friday approaching, shoppers are getting all geared up to hit the store. But maybe you’re more of a Cyber Monday type of shopper, well there’s some good news just been announced for you! Google announced the launch of several new search features to help users in their online quests. The new features are integrated across Search, Maps, Shopping and even Google Lens. We don’t know about all of you but that sounds like a good deal to us!

Read More: Google’s Newest Shopping Features

Google Maps Update: Live View & EV

Big changes have come to Google Maps! Starting off strong with an exciting new feature that enables you to see what is happening at a select location in live time. Although this isn’t live streaming by clicking on the camera option you will see a more accurate display of a location in real time.

To use this feature you must hop onto the Google Maps app and go to town using augmented reality!

That’s not the only thing Google Maps has new in-store. Maps also includes filters for charging station so you can find an EV all that much faster. This can show CSS and CHAdeMo charges that do 350kW or even 50Kw, plus Google may even show their availability,” Search Engine Land reports.

Read More: Google Shopping Is Testing Quick Checkout & Chats

Its important that everyone gets to take advantage of these new features so Google’s new filtering for wheelchair-accessible entrances is the best!

Google Shopping: AR Beauty & AR Shoes

Augmented reality is really stealing the spotlight on this round of updates. The update for shopping is really a huge step forward, especially in the beauty industry. With the new AR update, you can select a stock model and tryout shades of foundation or lipstick you’ve been wanting.

“Google added a new photo library with 150 models representing a diverse spectrum of skin tones, ages, genders, face shapes, ethnicities and skin types to help you accurately test over 2,000 foundation shades from a wide selection of brands,” reported Search Engine Land.

Also another unique feature added is the AR option for trying on shoes. You can twist and turn in all angles to see what the kicks you’ve been eyeing would look like on you.

Search On

Most of these updates were announced at the Google SearchOn 22 event! These features were in testing phases and now that they’ve launched keep your eyes peeled for more updates!

Julia Cashion

You Guessed It! Another Google Algorithm Update


Here it is again! Most of you don’t have to guess, you already know. This past weekend another Google algorithm was noticed. It certainly isn’t the first to occur over the weekend and it likely won’t be the last.

Notes On The Algorithm Update

Every time a weekend rolls around, Google seems to take that opportunity to run some algorithm updates. This time the modifications seem to be pretty in line with the last algorithm update. Some notable differences involve changes in “ranking, visibility and traffic changes via Google Search. Plus, most of the tools are showing spikes and volatility from Google Search over the weekend,” Search Engine Roundtable reports.

Read More: Google’s Ranking Algorithm Had Another Update!

As always, whenever there is a ranking or search algorithm updates, SEOs are all over Twitter and WebmasterWorld. User @ichthyous made a comment about the impacts they’ve seen occurring based off the update.

“A huge drop in direct traffic starting yesterday at 10am sharp and lasting the entire rest of the day. This morning my search traffic is down 62% and direct is down 43%. USA, UK, CA, AU, DE and AE traffic all affected heavily. Anyone else seeing a big drop starting yesterday?”, says @ichthyous on WebmasterWorld.

You can also see the impact he’s taking about when taking a look at sites like SEMrush.

Here’s a snippet of the hits that SEO Roundtable captured.

H2: Past Google Algorithm Updates

Its’ funny that every time Google seems to run an update on algorithms, it is over the weekend. And more often than not its typically one we weren’t made aware of which meaning finding out by tracking. The last unconfirmed update rolled out over the weekend of November 11th and 12th.

Read More: Will Google Run Another Search Ranking Update?

Before that, by multiple accounts, every weekend its something. Take October for example, the October 2022 Spam Update received an unconfirmed update on October 21st. Everyone is just going to have to keep their eyes peeled every weekend.

You never know, maybe Google will make it a regular thing if it isn’t already!

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Google’s Newest Shopping Features


Google just announced a couple of new features to help shoppers find deals, Search Engine Roundtable reports. Now you can fast-track your search and narrow down your deals with these new features:

  • Side by Side Deal Comparisons
  • Clippable Coupons & Promotion Codes
  • Price Insights

These new features are coming just in time to help searchers find to make the best choices and find the right price for the holidays.

Read More: Google Shopping Is Testing Quick Checkout & Chats

Side By Side Deals

It’s no secret that shoppers don’t take long to decide if they want something. On average users will click away from a page pretty quickly. Not to mention it only takes 15 seconds to decide if they want to click on a page to begin with.

Well not to fear, Google’s side by side deals comparison is here. They’ve added this new feature into shopping results so that users can see deals across different retailers.

If you’re searching for winter boots, you’ll now see a variety of different listings. I mean what’s not to love, you’re on a good track to getting the best deal.

Read More: Four New Shopping Campaign Features Added To Google

Coupons And Promotion Codes

Not to throw shade, but you know those scammy looking clippable coupon codes that you see on some sites? Well as usual Google does everything better.

They’ve recycled this idea and turned it into an eye-catching shopping incentive. If you’ve got your eye on an item and you send it into search, you’ll be faced with many options. But, now some will have clippable promo codes and coupons, Google has made them look incredible sleek.

Let’s say you’re not ready to be a big spender at the moment, well you’re going to love this. You can actually save the coupon for later once you’ve got the right amount of coin saved up.

Read More: Google Is Launching 9 New Shopping Features

Price Insights

And last but certainly not least (because everyone loves low prices), Google is helping you make better purchases with price insights. Now you’ll be able to see what prices were in the past on that item you’ve been wanting. The bonus is that you can compare prices across merchants.

With that being said, if you weren’t psyched to turn into a shopaholic this season, you should be now. Stay tuned for more shopping updates from Google Search.

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