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Recently, Meta has been trying to up their game by focusing more attention on Reels. That’s because short form content has become one of the most engaging forms of social media today. I mean look at TikTok’s success, moving towards short form content is a no-brainer.
It seems as soon as TikTok gained popularity, Meta has had trouble keeping FaceBook and Instagram on top. However, Meta has announced some new options for Reels ads which, as you can guess will provide more than one benefit.
Reel Ads Intended to Engage Brands & Creators
For Meta to increase their focus on Reels, they need to have incentive for the Reels creators to continue creating them.
That being said, the new ad options will allow brands to engage with this new style. But more importantly, allowing creators to increase their revenue.
2 New Reels Ads
With the announcement of Meta’s new ads for Reels, comes the testing phase.
Currently, Meta is testing an image carousel for displaying ads at the bottom of Facebook Reels. This ad feature would consist of up to 10 images displayed as scrollable ads attached to the bottom of a Reel.
Does this feature ring any bells? If it does, that’s because TikTok has a similar feature for ads as well. Seems like Meta is continuing its trend of mimicking features from other platforms.
Nonetheless this promotional feature is geared to link back to the initial Reels performance. This is great for content creators who make Reels since this provides an opportunity to monetize content further.
Not to mention that it’s an excellent way to attract brands to viral Reels.
Another ad option that Meta is testing is called ‘post-loop ads’. It’s exactly as it sounds, after a Reel finishes a video ad will begin playing. These loop ads can run up to 10 seconds but users can also completely ignore them and skip past. Take a look below to see what a post-loop ad looks like.
This Reels ad option is another opportunity for creators to monetize content. However, when users see the ad notification pop up, you can bet it won’t be a welcome interruption.
But then again, this ad option is still being tested so the way it unfolds might change.
Who Will Win at Monetizing Short-Form Video Content?
Meta is the latest joining the pack of platforms that have already been brainstorming and testing different ways to monetize short-form video content.
YouTube was quick to move on figuring out new ways to monetize short form content. They recently announced that the YouTube Partner Program is now available to creators who produce Shorts. And of course TikTok has been working behind the scenes to make more opportunities for creators to monetize their content.
Then again, in the social media landscape things can change as often as the way the winds blows. The coming months will give users a better idea of what’s next for short-form content monetization and who the leader of the pack will be.
