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MARKETING RESOURCE
Rob May
Sep 8, 20231 min read
Google News Experiments with Displaying Author Names in Article Snippets
Google News appears to be in the process of experimenting with the inclusion of author names beneath the publication title in its article...
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Rob May
Sep 7, 202317 min read
Crafting a Standout Content Marketing Strategy
The Era of Content-Driven Marketing There's been a seismic shift from traditional advertising methods to strategies that resonate more...
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Alex Greening
Sep 6, 202311 min read
Evaluating the Best Ecommerce Platforms for Your Business
In the rapidly advancing digital scene, the decision of selecting the right ecommerce platform has taken centre stage in defining a...
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Jérôme Léon
Sep 5, 202313 min read
Dynamic Ad Campaigns: Best Practices & Common Mistakes
Google Dynamic Ad Campaigns stand out as a game-changer. These campaigns leverage Google's powerful algorithms to automatically generate...
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Rob May
Sep 4, 202311 min read
NoFollow vs DoFollow Links: Navigating the SEO Maze
The Crucial Role of Link Building for SEO Success Ah, link building, the bread and butter of SEO! Imagine the world wide web as a...
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Jérémie Deschênes
Sep 3, 20236 min read
Ride the Wave: Today's Hottest Influencer Marketing Trends
Ah, remember the good ol' days when influencer marketing was just celebrities awkwardly holding a can of soda in a TV ad, telling us it's...
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Alex Greening
Sep 2, 202310 min read
eCommerce Pros & Cons: The Good, The Bad, and The Ugly
Definition of eCommerce In its simplest form, eCommerce—short for "electronic commerce"—refers to the buying and selling of goods and...
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Rob May
Aug 31, 202328 min read
From Zero to Hero: Starting an eCommerce Business: A Basic Step-by-Step Guide
So you've decided to start an e-commerce business? Congratulations! You’re about to embark on a journey that is as exciting as it is...
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Rob May
Aug 30, 202322 min read
Creating Unskippable Content: The Psychology of Video Ads
The world of video ads is a lot like dating. You have a short window of time to captivate your audience, make them feel something, and...
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Rob May
Aug 29, 202316 min read
Storytelling: Crafting an Emotional Arc in 60 Seconds or Less
In the world of storytelling, there's a common saying: "Time flies when you're having fun." But when it comes to crafting an emotional...
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Gaby Achakji
Aug 28, 202310 min read
The Power of Social Media Marketing
In today's digital age, social media has become an integral part of our lives. From connecting with friends and family to following our...
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Rob May
Aug 27, 202313 min read
The Role of SEO in Content Creation
Decoding SEO: Why It Matters More Now Than Ever in 2023 Search Engine Optimization (SEO) and content creation are more crucial than ever...
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