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MARKETING RESOURCE
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![Hyper-Targeting: Crafting Persona-Driven Ad Campaigns](https://static.wixstatic.com/media/4882b6_5e1eb77e525c461daed12a13899bc38a~mv2.jpg/v1/fill/w_307,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_5e1eb77e525c461daed12a13899bc38a~mv2.webp)
![Writer's picture: Alex Greening](https://static.wixstatic.com/media/022e06_9344c61992ec4ed1aa9739461034668d%7Emv2.jpg/v1/fill/w_32,h_32,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/022e06_9344c61992ec4ed1aa9739461034668d%7Emv2.jpg)
Alex Greening
Oct 7, 20238 min read
Hyper-Targeting: Crafting Persona-Driven Ad Campaigns
In today's increasingly competitive and saturated advertising landscape, reaching your target audience effectively is more challenging...
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![Engage or Skip: Designing YouTube Ads That Stick](https://static.wixstatic.com/media/4882b6_dc4f31806b6e45f48baa3008086be912~mv2.jpg/v1/fill/w_307,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_dc4f31806b6e45f48baa3008086be912~mv2.webp)
![Writer's picture: Rob May](https://static.wixstatic.com/media/022e06_8b8e77e509334646805f008587ac4506%7Emv2.png/v1/fill/w_32,h_32,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/022e06_8b8e77e509334646805f008587ac4506%7Emv2.png)
Rob May
Oct 6, 202321 min read
Engage or Skip: Designing YouTube Ads That Stick
The digital marketing landscape has seen an exponential rise in video content, propelling platforms like YouTube to the forefront of...
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![Content Marketing: Setting Clear Objectives & KPIs.](https://static.wixstatic.com/media/347b7e_945b45f5db89483ab9cd2371056dc28d~mv2.jpeg/v1/fill/w_306,h_173,fp_0.50_0.50,q_90,enc_auto/347b7e_945b45f5db89483ab9cd2371056dc28d~mv2.webp)
![Writer's picture: Rob May](https://static.wixstatic.com/media/022e06_8b8e77e509334646805f008587ac4506%7Emv2.png/v1/fill/w_32,h_32,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/022e06_8b8e77e509334646805f008587ac4506%7Emv2.png)
Rob May
Oct 5, 202316 min read
Content Marketing: Setting Clear Objectives & KPIs.
Definition of Content Marketing: Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and...
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![New Emerging Social Networks To Keep Your Eyes On in 2023](https://static.wixstatic.com/media/347b7e_d4ebedd9a46246028c9df47753d05ab5~mv2.jpeg/v1/fill/w_307,h_173,fp_0.50_0.50,q_90,enc_auto/347b7e_d4ebedd9a46246028c9df47753d05ab5~mv2.webp)
![Writer's picture: Gaby Achakji](https://static.wixstatic.com/media/022e06_0d3c9b5022904dc18975f6bf4647ba1a%7Emv2.jpg/v1/fill/w_32,h_32,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/022e06_0d3c9b5022904dc18975f6bf4647ba1a%7Emv2.jpg)
Gaby Achakji
Oct 4, 20233 min read
New Emerging Social Networks To Keep Your Eyes On in 2023
The landscape is buzzing with a massive amount of fresh and innovative social networks that are worth diving into everyday. It's almost...
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![Metrics that Matter: Assessing ROI in Paid Advertising](https://static.wixstatic.com/media/347b7e_f789783239f3458e9954edee7240b5f8~mv2.jpeg/v1/fill/w_307,h_173,fp_0.50_0.50,q_90,enc_auto/347b7e_f789783239f3458e9954edee7240b5f8~mv2.webp)
![Writer's picture: Alex Greening](https://static.wixstatic.com/media/022e06_9344c61992ec4ed1aa9739461034668d%7Emv2.jpg/v1/fill/w_32,h_32,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/022e06_9344c61992ec4ed1aa9739461034668d%7Emv2.jpg)
Alex Greening
Oct 3, 202313 min read
Metrics that Matter: Assessing ROI in Paid Advertising
In the world of social media, paid advertising has emerged as a vital tool for businesses aiming to amplify their reach and impact. Yet,...
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![Exploring the Best Blog Content Software in 2023](https://static.wixstatic.com/media/4882b6_6ea4fec609f4400583bbadc5dc728b34~mv2.jpg/v1/fill/w_306,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_6ea4fec609f4400583bbadc5dc728b34~mv2.webp)
![Writer's picture: Rob May](https://static.wixstatic.com/media/022e06_8b8e77e509334646805f008587ac4506%7Emv2.png/v1/fill/w_32,h_32,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/022e06_8b8e77e509334646805f008587ac4506%7Emv2.png)
Rob May
Oct 2, 20238 min read
Exploring the Best Blog Content Software in 2023
As a blogger or content creator, you know that creating high-quality content is key to attracting and retaining readers. However, the...
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![YouTube First Impressions Count: The Science Behind Effective Thumbnails](https://static.wixstatic.com/media/4882b6_991498943248499c8100409521907509~mv2.jpg/v1/fill/w_307,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_991498943248499c8100409521907509~mv2.webp)
![Writer's picture: Alain Purney](https://static.wixstatic.com/media/022e06_32c3b6adfab043a7888de938b970c82b%7Emv2.jpg/v1/fill/w_32,h_32,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/022e06_32c3b6adfab043a7888de938b970c82b%7Emv2.jpg)
Alain Purney
Oct 1, 20236 min read
YouTube First Impressions Count: The Science Behind Effective Thumbnails
Introduction In the fast-paced world of online video content, first impressions are crucial. YouTube, the world's largest video-sharing...
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![Emerging Social Media Platforms: Opportunities and Challenges for Marketers & Social Media Managers](https://static.wixstatic.com/media/4882b6_07c43e49995d46409f4d1b4a0cdeb99b~mv2.jpg/v1/fill/w_307,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_07c43e49995d46409f4d1b4a0cdeb99b~mv2.webp)
![Writer's picture: Gaby Achakji](https://static.wixstatic.com/media/022e06_0d3c9b5022904dc18975f6bf4647ba1a%7Emv2.jpg/v1/fill/w_32,h_32,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/022e06_0d3c9b5022904dc18975f6bf4647ba1a%7Emv2.jpg)
Gaby Achakji
Sep 30, 202315 min read
Emerging Social Media Platforms: Opportunities and Challenges for Marketers & Social Media Managers
Social Media has become an integral part of our daily lives, and it has revolutionized the way we communicate, interact, and consume...
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![](https://static.wixstatic.com/media/4882b6_dbbd77124c6540a6a08b04ffb9d2ebd1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/4882b6_dbbd77124c6540a6a08b04ffb9d2ebd1~mv2.webp)
![Taking to the Skies: A Beginner's Guide to Drone Videography](https://static.wixstatic.com/media/4882b6_dbbd77124c6540a6a08b04ffb9d2ebd1~mv2.jpg/v1/fill/w_306,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_dbbd77124c6540a6a08b04ffb9d2ebd1~mv2.webp)
![Writer's picture: Mario Lepage-Doucet](https://static.wixstatic.com/media/0628f5_d17760b4ec2647b3a1af80350010d933%7Emv2.jpg/v1/fill/w_32,h_32,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0628f5_d17760b4ec2647b3a1af80350010d933%7Emv2.jpg)
Mario Lepage-Doucet
Sep 29, 20238 min read
Taking to the Skies: A Beginner's Guide to Drone Videography
Dive into the world of drone videography with this comprehensive beginner's guide.
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![Effective Strategies for Building an Engaged Social Media Following](https://static.wixstatic.com/media/4882b6_f5a61abc34214338b0d68f511bb632c4~mv2.jpg/v1/fill/w_307,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_f5a61abc34214338b0d68f511bb632c4~mv2.webp)
Rob May
Sep 28, 202310 min read
Effective Strategies for Building an Engaged Social Media Following
Social media has become an integral part of any business's marketing strategy. With billions of users worldwide, platforms offer...
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![From Raw Footage to Masterpiece: Editing Tips for Non-Editors](https://static.wixstatic.com/media/4882b6_8970f1dcb1a849b88819936778143f5c~mv2.jpg/v1/fill/w_307,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_8970f1dcb1a849b88819936778143f5c~mv2.webp)
Mario Lepage-Doucet
Sep 27, 20239 min read
From Raw Footage to Masterpiece: Editing Tips for Non-Editors
Are you an aspiring content creator or filmmaker who wants to take your videos to the next level? Do you have raw footage that needs to...
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![](https://static.wixstatic.com/media/4882b6_75051d291d614cdd9e309f1954245c68~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/4882b6_75051d291d614cdd9e309f1954245c68~mv2.webp)
![The Rise of Interactive Content: Engaging Users Like Never Before](https://static.wixstatic.com/media/4882b6_75051d291d614cdd9e309f1954245c68~mv2.jpg/v1/fill/w_306,h_173,fp_0.50_0.50,q_90,enc_auto/4882b6_75051d291d614cdd9e309f1954245c68~mv2.webp)
Rob May
Sep 26, 202311 min read
The Rise of Interactive Content: Engaging Users Like Never Before
Today, businesses are constantly looking for new and innovative ways to engage with their audience. Amidst the constant flux, one trend...
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