MARKETING RESOURCE

Experts Agree: You Need SEO For Your eCom Business

Mar 9, 20214 min read

Experts Agree: You Need SEO For Your eCom Business

You want to see your eCommerce business soar. There are so many popular digital marketing techniques, and you don’t want to waste your...

Google Rolls Out Full Coverage News in Regular Search Results

Nicole McCormick

Mar 9, 20212 min read

Google Rolls Out Full Coverage News in Regular Search Results

Google has finally rolled out its Full Coverage news feature in search results, two years later than anticipated. First introduced to...

International Women’s Day: Women Still Face Barriers In Marketing

Wade Morris

Mar 8, 20211 min read

International Women’s Day: Women Still Face Barriers In Marketing

March 8 marks International Women’s Day, and to coincide, the Canadian Marketing Association (CMA) released some data about women’s...

Nicole McCormick

Mar 8, 20217 min read

How to Find the Right Influencer for Your Brand

While most brands would kill to have a partnership with one of the Kardashians or Jenners, not all influencers are a good fit for every...

Twitter Unrolls New eCommerce-Friendly Tweet Format

Wade Morris

Mar 5, 20211 min read

Twitter Unrolls New eCommerce-Friendly Tweet Format

Twitter is testing out a new feature that will help retailers make quick sales. The social media platform is testing an option that...

10 Powerful Benefits of Adding Influencer Marketing to Your Strategy

Wade Morris

Mar 4, 20214 min read

10 Powerful Benefits of Adding Influencer Marketing to Your Strategy

You may have heard that brands have found success working with influencers – but is the influencer marketing strategy right for you?...

Influencer Marketing: Everything You Need to Know

Wade Morris

Mar 4, 20216 min read

Influencer Marketing: Everything You Need to Know

It’s no secret that social media has taken over our daily lives. Networks like Instagram and Youtube have paved the way for new and...

Google Vows It Will No Longer Use Web Tracking Tool After Cookies are Phased Out

Nicole McCormick

Mar 4, 20212 min read

Google Vows It Will No Longer Use Web Tracking Tool After Cookies are Phased Out

As Google prepares to phase out cookies from the Chrome browser next year, its parent company Alphabet Inc. has announced that it will...

Facebook Rewards “Good Ideas” With New Ad Campaign

Wade Morris

Mar 3, 20212 min read

Facebook Rewards “Good Ideas” With New Ad Campaign

Facebook’s new ad campaign is recognizing the tough toll the COVID-19 pandemic has taken on small business. The social media platform has...

Macy’s Avoids Bankruptcy by Pivoting to Ecommerce

Wade Morris

Mar 2, 20211 min read

Macy’s Avoids Bankruptcy by Pivoting to Ecommerce

U.S department store giant, Macy’s nearly went bankrupt in 2020. The department store found itself on bankruptcy watch lists in the...

Alex Greening

Feb 24, 20216 min read

Ecommerce SEO: The Full Breakdown

You’ve heard of Search Engine Optimization (SEO) for websites, and you’re wondering, “How does this pivotal function relate to my...

Wade Morris

Feb 23, 20215 min read

Set Up Your Brand’s Facebook Page For Success

There’s never been a better time to promote your business on Facebook. The platform has gone through plenty of changes since its launch...

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