MARKETING RESOURCE

Maximizing ROI with TikTok Ads: An In-Depth Analysis

Jérôme Léon

Aug 9, 20233 min read

Maximizing ROI with TikTok Ads: An In-Depth Analysis

In the fast-paced world of digital marketing, staying on top of the latest trends is essential for success...

Now You Can Personalize First-Party Cookies

Julia Cashion

Oct 13, 20222 min read

Now You Can Personalize First-Party Cookies

Google has added couple changes to AdSense including personalizing your first-party cookies. Not to mention some modifications for...

Data-driven Attribution Becomes The Default?

Rabije Gashi Corluka

Jul 26, 20222 min read

Data-driven Attribution Becomes The Default?

Google is all about automation, whether you like it or not. In their e-mail to advertisers, they let them know about their ad accounts...

Rabije Gashi Corluka

Jun 13, 20222 min read

Google Ad Manager Getting 8 New Updates

Google Ad Manager is getting some changes and tweaks! Integration with Google Analytics 4, optimized pricing, and WebView API for Ads are...

Google Ads Shares Automation Best Practices

Rabije Gashi Corluka

Jun 6, 20222 min read

Google Ads Shares Automation Best Practices

Google released a Search Ads Automation Guide that shares some tips for using automation to reach customers. It also addresses the...

Rabije Gashi Corluka

May 12, 20222 min read

Google Announces ‘My Ad Center’

A nice new ad experience was announced yesterday at Google’s I/O event. My Ad Center is a new solution that gives users options to...

Users Can Limit Three More Types Of Ads On Youtube

Rabije Gashi Corluka

May 2, 20222 min read

Users Can Limit Three More Types Of Ads On Youtube

Google is widening their strategy of letting users opt out of ads that are of a sensitive topic. Now, if they don’t want to see...

Rabije Gashi Corluka

Apr 6, 20224 min read

Why To Use Paid Ads?

Paid advertising is one of the best ways to bring in new customers and increase brand awareness, especially if you’re new to the business...

Expanded Text Ads Drive Off In The Sunset

Rabije Gashi Corluka

Nov 11, 20212 min read

Expanded Text Ads Drive Off In The Sunset

You may have already heard about how Google is keeping up with trends and introducing automation. You have around eight months to doll up...

Wade Morris

Jun 21, 20212 min read

Google Announces Ads Creative Studio

Digital marketers know the importance of collaborating efficiently on creative projects. Google’s latest announcements aims to help make...

Google Updates Ad Policy to Allow Cryptocurrency Ads

Nicole McCormick

Jun 4, 20212 min read

Google Updates Ad Policy to Allow Cryptocurrency Ads

Good news for cryptocurrency exchanges – Google has updated its ad policy and will begin allowing cryptocurrency ads starting in August....

Microsoft To Roll Out New PPC Features In June

Wade Morris

Jun 1, 20212 min read

Microsoft To Roll Out New PPC Features In June

Good news for advertisers and online retailers who use Microsoft: the software company has plenty of feature launches and updates coming...

Google Announces New Ad Features For Apps

Wade Morris

May 21, 20212 min read

Google Announces New Ad Features For Apps

Google has announced a series of new advertising features for app businesses. Among them are one that allows Android apps to advertise on...

Google Sees Surge In Travel Ads Amid Vaccine Rollout

Wade Morris

Apr 28, 20211 min read

Google Sees Surge In Travel Ads Amid Vaccine Rollout

Google’s first-quarter revenue has been revealed at $45.6 billion. The number topples over what Wall Street had estimated, and, according...

How to Leverage Facebook Advertising For Your Business

Jérôme Léon

Feb 23, 20217 min read

How to Leverage Facebook Advertising For Your Business

Having a strong social media presence isn’t only beneficial to large corporations. In fact, Facebook reports that two thirds of its users...

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