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Aug 3, 20222 min read

You Can Use Third-party Cookies For An Extra Year

We should have said goodbye to third-party cookies by now, but Google changed its mind. Again. The search engine is delaying its...

Jul 26, 20222 min read

Data-driven Attribution Becomes The Default?

Google is all about automation, whether you like it or not. In their e-mail to advertisers, they let them know about their ad accounts...

Jul 22, 20222 min read

Smart Campaigns Will Be Gone For Good Soon

Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports. For most...

May 19, 20222 min read

TikTok Launches Branded Mission

Let’s face it – TikTok is the place to be. With more than 1 billion monthly active users worldwide and the highest download numbers this...

Mar 15, 20223 min read

‘And That’s The Way The Cookie Crumbles’

Update from the future: Google extends the use of third-party cookies once again. Read more about it here. The wish for having it both...

Apr 16, 20211 min read

Google’s New Feature Will Make Managing Brand Safety Easier For Advertisers

Good news for advertisers: you will soon be able to manage exclusion lists more easily. Google has announced that it will launch a new...

Apr 5, 20212 min read

Google Launches Karate Tutorial To Advertise Its Pixel Phone Lineup

Google is trying to make one thing clear in advertisements for its Pixel phone lineup: it’s easy to make the switch. The tech company has...