MARKETING RESOURCE

Aug 4, 20212 min read

This is How Google Ranks Page Elements

When you search the phrase “digital marketing” on Google, you might see a variety of items on the results page. For example, we see, from...

May 11, 20212 min read

Mueller: Web Pages Should Have “Some Content” Above the Fold

Content creators may wonder whether Google views content ‘above the fold’ on websites as more important for its search results....

Apr 15, 20212 min read

Google Soft 404 Update Blamed for Ranking Issues

Last week, Google made some updates to how it detects soft 404s, and now, this subtle change has led to ranking issues for some websites,...

Apr 6, 20212 min read

Bots Have No Impact on Rankings, Says Google

For site owners and marketing professionals experiencing a surge in bot traffic, rest assured that this will have no impact on your...

Apr 1, 20212 min read

Google is More Critical When Ranking Medical Equipment Ecommerce Stores

Is your medical equipment ecommerce store struggling with rankings? According to Senior Webmaster Trends Analyst John Mueller, this is...

Mar 15, 20212 min read

Google Explains Missing Featured Snippets Following Unexplained Drop

Have you noticed that featured snippets are appearing far less frequently in Google search results? One Google user did, prompting the...

Feb 23, 20212 min read

Google Takes Quality Over Quantity With Your Site’s Backlinks

If you want your site to perform well in searches, you probably keep up to date with what Google reports is good or bad for SEO. On a...

Feb 22, 20212 min read

Google Hints That Press Releases Are Treated Differently in Search Results

Publicists and communications directors use press releases to get the word out. Journalists and bloggers, meanwhile, use press releases...