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Expanded Text Ads Drive Off In The Sunset

Nov 11, 20212 min read

Expanded Text Ads Drive Off In The Sunset

You may have already heard about how Google is keeping up with trends and introducing automation. You have around eight months to doll up...

Google Ads Makes Keyword Matching More Predictable

Nicole McCormick

Sep 24, 20213 min read

Google Ads Makes Keyword Matching More Predictable

Some big news came from Google ads yesterday. To summarize, the search engine announced changes to how it uses BERT to better understand...

Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020

Nicole McCormick

Sep 10, 20212 min read

Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020

Interesting news from Google this morning – the search engine is now reporting that its Google Ads search term report now has around 6.5...

Google Ads To Get Rid Of Support For Expanded Text Ads For Responsive Search Ads

Nicole McCormick

Sep 1, 20212 min read

Google Ads To Get Rid Of Support For Expanded Text Ads For Responsive Search Ads

Starting in June 2022, Google ads will be removing support for expanded text ads for responsive search ads. The news was announced...

Google Ads to End Ad Targeting Based On Age, Gender Or Interests of Minors

Nicole McCormick

Aug 13, 20212 min read

Google Ads to End Ad Targeting Based On Age, Gender Or Interests of Minors

With the internet and social media becoming more and more a part of kids’ lives every day, Google Ads is taking steps to ensure minors...

Three Strikes and You’re Out – Google Ads Implements New Policy For Repeat Offenders

Nicole McCormick

Jul 21, 20212 min read

Three Strikes and You’re Out – Google Ads Implements New Policy For Repeat Offenders

Taking inspiration from America’s favourite past-time, Google Ads is implementing a new “three strikes and you’re out” policy, with the...

Google Announces Partnership With GoDaddy

Nicole McCormick

Jul 15, 20211 min read

Google Announces Partnership With GoDaddy

Google announced on its blog this week that it was teaming up with GoDaddy in an effort to help e-commerce website owners integrate their...

Wade Morris

Jun 21, 20212 min read

Google Announces Ads Creative Studio

Digital marketers know the importance of collaborating efficiently on creative projects. Google’s latest announcements aims to help make...

Google Updates Ad Policy to Allow Cryptocurrency Ads

Nicole McCormick

Jun 4, 20212 min read

Google Updates Ad Policy to Allow Cryptocurrency Ads

Good news for cryptocurrency exchanges – Google has updated its ad policy and will begin allowing cryptocurrency ads starting in August....

Google Announces New Ad Features For Apps

Wade Morris

May 21, 20212 min read

Google Announces New Ad Features For Apps

Google has announced a series of new advertising features for app businesses. Among them are one that allows Android apps to advertise on...

Perceived ranking changes have no cause-and-effect relationship, Google explains

Wade Morris

May 18, 20212 min read

Perceived ranking changes have no cause-and-effect relationship, Google explains

During a Google Office Hours Hangout, viewers can expect to receive answers to their SEO questions. The livestream series, hosted by...

Google Responds To Rachel Maddow’s Complaint About Unlabeled Ads

Nicole McCormick

May 13, 20211 min read

Google Responds To Rachel Maddow’s Complaint About Unlabeled Ads

Have you ever seen Google ads that weren’t properly labelled as ads? MSNBC journalist Rachel Maddow recently did, and took to Twitter...

Watchdog report claims Facebook and Google are failing to stop scam ads

Wade Morris

Apr 29, 20212 min read

Watchdog report claims Facebook and Google are failing to stop scam ads

Facebook and Google both have policies against advertisers who try to scam users. However, a watchdog report suggests that these policies...

Google Sees Surge In Travel Ads Amid Vaccine Rollout

Wade Morris

Apr 28, 20211 min read

Google Sees Surge In Travel Ads Amid Vaccine Rollout

Google’s first-quarter revenue has been revealed at $45.6 billion. The number topples over what Wall Street had estimated, and, according...

Google Launches Property Promotion Ads For Hotels

Nicole McCormick

Mar 25, 20211 min read

Google Launches Property Promotion Ads For Hotels

Google has officially rolled out property promotion ads for hotels, which will appear when users search for different travel...

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