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Google Analytics 4 is the latest version of Google Analytics which will completely replace Universal Analytics. Unlike UA, GA4 respects...

Universal Analytics properties will phase out by July 1, 2023, when the UA properties will stop processing new hits. Also, Universal...

Google has announced a series of new advertising features for app businesses. Among them are one that allows Android apps to advertise on...

For site owners and marketing professionals experiencing a surge in bot traffic, rest assured that this will have no impact on your...