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Jul 13, 20222 min read

Google Analytics 4 Adds New Metrics & Dimensions

Google Analytics 4 is the latest version of Google Analytics which will completely replace Universal Analytics. Unlike UA, GA4 respects...

Apr 25, 20222 min read

Universal Analytics To Be Replaced By GA4

Universal Analytics properties will phase out by July 1, 2023, when the UA properties will stop processing new hits. Also, Universal...

May 21, 20212 min read

Google Announces New Ad Features For Apps

Google has announced a series of new advertising features for app businesses. Among them are one that allows Android apps to advertise on...

Apr 6, 20212 min read

Bots Have No Impact on Rankings, Says Google

For site owners and marketing professionals experiencing a surge in bot traffic, rest assured that this will have no impact on your...