MARKETING RESOURCE

Sep 24, 20213 min read

Google Ads Makes Keyword Matching More Predictable

Some big news came from Google ads yesterday. To summarize, the search engine announced changes to how it uses BERT to better understand...

Jul 8, 20212 min read

Google Uses MUM to Identify Vaccine Variations in Over 50 Languages In Seconds

Nearly two months after announcing the Multitask Unified Model (MUM), Google began testing out its first application of the technology...

May 20, 20211 min read

Google Announces New Technology 1,000 Times More Powerful Than BERT

Exciting news from Google this week – the search engine revealed some cool new technology that will dramatically affect the way Google...