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MARKETING RESOURCE
Jérôme Léon
Nov 23, 202312 min read
PPC Foundations: Harnessing the Power of Long-Tail Keywords - Part 2
Welcome to Part 2 of our intro into the realm of PPC Foundations! We're going with a wizard theme post, so just work with us here! In our...
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Alex Greening
Oct 7, 20238 min read
Hyper-Targeting: Crafting Persona-Driven Ad Campaigns
In today's increasingly competitive and saturated advertising landscape, reaching your target audience effectively is more challenging...
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Rob May
Oct 6, 202321 min read
Engage or Skip: Designing YouTube Ads That Stick
The digital marketing landscape has seen an exponential rise in video content, propelling platforms like YouTube to the forefront of...
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Alex Greening
Oct 3, 202313 min read
Metrics that Matter: Assessing ROI in Paid Advertising
In the world of social media, paid advertising has emerged as a vital tool for businesses aiming to amplify their reach and impact. Yet,...
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Jérôme Léon
Sep 14, 202313 min read
Cracking the Google Ads Algorithm: Ad Strategies for 2023
In today's digital age, Google Ads has become an essential tool for businesses of all sizes to reach their target audience and drive...
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Jérôme Léon
Sep 12, 202319 min read
Starting Right: PPC Foundations for New Businesses - Part 1
Ah, real estate. The dream of owning that beachfront property or that penthouse in the city. Now, what if I told you there's a digital...
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Jérôme Léon
Sep 5, 202313 min read
Dynamic Ad Campaigns: Best Practices & Common Mistakes
Google Dynamic Ad Campaigns stand out as a game-changer. These campaigns leverage Google's powerful algorithms to automatically generate...
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Jérôme Léon
Aug 21, 202312 min read
A Beginners Guide to Google Ads : Demystifying Google Ads.
In the realm of digital marketing, Google Ads stands as an undisputed champion. It's extensive reach and advanced targeting capabilities...
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Jérôme Léon
Aug 16, 202311 min read
Facebook and Instagram Ads: A Step-by-Step Guide
Dive deep into audience segmentation, creative strategies, and optimization to enhance your brand's reach and ROI.
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Rob May
Aug 14, 202311 min read
Visual Storytelling in Advertising: How to Create Ads That Resonate?
Let me assure you, this is not easy walk in the park. Mastering visual ad campaigns is an art, demanding a great deal of effort and insight.
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Mario Lepage-Doucet
Aug 13, 20232 min read
The Art and Science of Creating Animated Ads That Convert
In the ever-evolving world of digital branding, standing out is the name of the game.
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Nicole McCormick
Sep 10, 20212 min read
Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020
Interesting news from Google this morning – the search engine is now reporting that its Google Ads search term report now has around 6.5...
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Nicole McCormick
Sep 1, 20212 min read
Google Ads To Get Rid Of Support For Expanded Text Ads For Responsive Search Ads
Starting in June 2022, Google ads will be removing support for expanded text ads for responsive search ads. The news was announced...
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Wade Morris
Aug 16, 20212 min read
Facebook Develops New Privacy Technologies
At a time in which Facebook is facing controversy over its relationship with privacy, the company has announced that it is launching a...
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Wade Morris
Jul 16, 20212 min read
Google launches four new tools for travel marketers
As COVID-19 numbers die down in different parts of the world, travel seems to be on many web users’ minds. In fact, searches involving...
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