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MARKETING RESOURCE
Rabije Gashi Corluka
Nov 24, 20212 min read
How to Optimize Your Responsive Search Ads
It has become clear that the RSAs will become the only ad format that you will be able to use. Like we mentioned in one of our previous...
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Rabije Gashi Corluka
Nov 11, 20212 min read
Expanded Text Ads Drive Off In The Sunset
You may have already heard about how Google is keeping up with trends and introducing automation. You have around eight months to doll up...
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Nicole McCormick
Sep 24, 20213 min read
Google Ads Makes Keyword Matching More Predictable
Some big news came from Google ads yesterday. To summarize, the search engine announced changes to how it uses BERT to better understand...
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Nicole McCormick
Sep 10, 20212 min read
Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020
Interesting news from Google this morning – the search engine is now reporting that its Google Ads search term report now has around 6.5...
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Nicole McCormick
Sep 1, 20212 min read
Google Ads To Get Rid Of Support For Expanded Text Ads For Responsive Search Ads
Starting in June 2022, Google ads will be removing support for expanded text ads for responsive search ads. The news was announced...
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Nicole McCormick
Aug 13, 20212 min read
Google Ads to End Ad Targeting Based On Age, Gender Or Interests of Minors
With the internet and social media becoming more and more a part of kids’ lives every day, Google Ads is taking steps to ensure minors...
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Wade Morris
Aug 10, 20212 min read
Facebook Debuts Interview Series for Marketers and Advertisers
Facebook has launched a new series featuring experts sharing how they think digital marketers should move forward in a changing...
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Nicole McCormick
Jul 21, 20212 min read
Three Strikes and You’re Out – Google Ads Implements New Policy For Repeat Offenders
Taking inspiration from America’s favourite past-time, Google Ads is implementing a new “three strikes and you’re out” policy, with the...
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Nicole McCormick
Jul 14, 20212 min read
Microsoft Launches Video Extensions for SERPs
Microsoft Advertising is clearly focusing its efforts on visual ads in search this year, as evidenced by the recent announcement that...
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Wade Morris
Jun 21, 20212 min read
Google Announces Ads Creative Studio
Digital marketers know the importance of collaborating efficiently on creative projects. Google’s latest announcements aims to help make...
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Nicole McCormick
Jun 4, 20212 min read
Google Updates Ad Policy to Allow Cryptocurrency Ads
Good news for cryptocurrency exchanges – Google has updated its ad policy and will begin allowing cryptocurrency ads starting in August....
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Wade Morris
Jun 1, 20212 min read
Microsoft To Roll Out New PPC Features In June
Good news for advertisers and online retailers who use Microsoft: the software company has plenty of feature launches and updates coming...
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Wade Morris
May 21, 20212 min read
Google Announces New Ad Features For Apps
Google has announced a series of new advertising features for app businesses. Among them are one that allows Android apps to advertise on...
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Nicole McCormick
May 13, 20211 min read
Google Responds To Rachel Maddow’s Complaint About Unlabeled Ads
Have you ever seen Google ads that weren’t properly labelled as ads? MSNBC journalist Rachel Maddow recently did, and took to Twitter...
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Wade Morris
May 7, 20211 min read
Facebook Launches ‘Neighbourhoods’ Tool In Canada
Last October, Facebook tested out a new feature called ‘Neighbourhoods’ in Calgary, Alberta. The feature allowed users to connect with...
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