MARKETING RESOURCE

How to Optimize Your Responsive Search Ads

Nov 24, 20212 min read

How to Optimize Your Responsive Search Ads

It has become clear that the RSAs will become the only ad format that you will be able to use. Like we mentioned in one of our previous...

Expanded Text Ads Drive Off In The Sunset

Rabije Gashi Corluka

Nov 11, 20212 min read

Expanded Text Ads Drive Off In The Sunset

You may have already heard about how Google is keeping up with trends and introducing automation. You have around eight months to doll up...

Google Ads Makes Keyword Matching More Predictable

Nicole McCormick

Sep 24, 20213 min read

Google Ads Makes Keyword Matching More Predictable

Some big news came from Google ads yesterday. To summarize, the search engine announced changes to how it uses BERT to better understand...

Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020

Nicole McCormick

Sep 10, 20212 min read

Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020

Interesting news from Google this morning – the search engine is now reporting that its Google Ads search term report now has around 6.5...

Google Ads To Get Rid Of Support For Expanded Text Ads For Responsive Search Ads

Nicole McCormick

Sep 1, 20212 min read

Google Ads To Get Rid Of Support For Expanded Text Ads For Responsive Search Ads

Starting in June 2022, Google ads will be removing support for expanded text ads for responsive search ads. The news was announced...

Google Ads to End Ad Targeting Based On Age, Gender Or Interests of Minors

Nicole McCormick

Aug 13, 20212 min read

Google Ads to End Ad Targeting Based On Age, Gender Or Interests of Minors

With the internet and social media becoming more and more a part of kids’ lives every day, Google Ads is taking steps to ensure minors...

Facebook Debuts Interview Series for Marketers and Advertisers

Wade Morris

Aug 10, 20212 min read

Facebook Debuts Interview Series for Marketers and Advertisers

Facebook has launched a new series featuring experts sharing how they think digital marketers should move forward in a changing...

Three Strikes and You’re Out – Google Ads Implements New Policy For Repeat Offenders

Nicole McCormick

Jul 21, 20212 min read

Three Strikes and You’re Out – Google Ads Implements New Policy For Repeat Offenders

Taking inspiration from America’s favourite past-time, Google Ads is implementing a new “three strikes and you’re out” policy, with the...

Microsoft Launches Video Extensions for SERPs

Nicole McCormick

Jul 14, 20212 min read

Microsoft Launches Video Extensions for SERPs

Microsoft Advertising is clearly focusing its efforts on visual ads in search this year, as evidenced by the recent announcement that...

Wade Morris

Jun 21, 20212 min read

Google Announces Ads Creative Studio

Digital marketers know the importance of collaborating efficiently on creative projects. Google’s latest announcements aims to help make...

Google Updates Ad Policy to Allow Cryptocurrency Ads

Nicole McCormick

Jun 4, 20212 min read

Google Updates Ad Policy to Allow Cryptocurrency Ads

Good news for cryptocurrency exchanges – Google has updated its ad policy and will begin allowing cryptocurrency ads starting in August....

Microsoft To Roll Out New PPC Features In June

Wade Morris

Jun 1, 20212 min read

Microsoft To Roll Out New PPC Features In June

Good news for advertisers and online retailers who use Microsoft: the software company has plenty of feature launches and updates coming...

Google Announces New Ad Features For Apps

Wade Morris

May 21, 20212 min read

Google Announces New Ad Features For Apps

Google has announced a series of new advertising features for app businesses. Among them are one that allows Android apps to advertise on...

Google Responds To Rachel Maddow’s Complaint About Unlabeled Ads

Nicole McCormick

May 13, 20211 min read

Google Responds To Rachel Maddow’s Complaint About Unlabeled Ads

Have you ever seen Google ads that weren’t properly labelled as ads? MSNBC journalist Rachel Maddow recently did, and took to Twitter...

Facebook Launches ‘Neighbourhoods’ Tool In Canada

Wade Morris

May 7, 20211 min read

Facebook Launches ‘Neighbourhoods’ Tool In Canada

Last October, Facebook tested out a new feature called ‘Neighbourhoods’ in Calgary, Alberta. The feature allowed users to connect with...

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