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MARKETING RESOURCE


PPC Foundations: Harnessing the Power of Long-Tail Keywords - Part 2
Welcome to Part 2 of our intro into the realm of PPC Foundations! We're going with a wizard theme post, so just work with us here! In our...
Jérôme Léon
Nov 23, 202312 min read
22


Driving Traffic to Your E-Commerce Store: Proven Strategies
Welcome to 2023, where e-commerce is not just a trend, but a revolution! As you navigate the bustling digital marketplace, the key to...
Rob May
Nov 22, 202317 min read
30


Navigating Market Segmentation: Strategic Focus vs. Broad Inclusivity
In the ever-evolving tapestry of modern business, the art of market segmentation stands as a pivotal chapter. It's a strategic approach...
Alex Greening
Nov 16, 20238 min read
19


Hyper-Targeting: Crafting Persona-Driven Ad Campaigns
In today's increasingly competitive and saturated advertising landscape, reaching your target audience effectively is more challenging...
Alex Greening
Oct 7, 20238 min read
35


Engage or Skip: Designing YouTube Ads That Stick
The digital marketing landscape has seen an exponential rise in video content, propelling platforms like YouTube to the forefront of...
Rob May
Oct 6, 202321 min read
40


Metrics that Matter: Assessing ROI in Paid Advertising
In the world of social media, paid advertising has emerged as a vital tool for businesses aiming to amplify their reach and impact. Yet,...
Alex Greening
Oct 3, 202313 min read
19


Google AdSense Gains Real-Time Verification & Meta Tag Verification: What Publishers Need to Know
Introduction: Google AdSense is a popular advertising program that allows publishers to monetize their online content by displaying ads...
Rob May
Sep 18, 20233 min read
42


Cracking the Google Ads Algorithm: Ad Strategies for 2023
In today's digital age, Google Ads has become an essential tool for businesses of all sizes to reach their target audience and drive...
Jérôme Léon
Sep 15, 202313 min read
24


Starting Right: PPC Foundations for New Businesses - Part 1
Ah, real estate. The dream of owning that beachfront property or that penthouse in the city. Now, what if I told you there's a digital...
Jérôme Léon
Sep 13, 202319 min read
14


Dynamic Ad Campaigns: Best Practices & Common Mistakes
Google Dynamic Ad Campaigns stand out as a game-changer. These campaigns leverage Google's powerful algorithms to automatically generate...
Jérôme Léon
Sep 5, 202313 min read
14


A Beginners Guide to Google Ads : Demystifying Google Ads.
In the realm of digital marketing, Google Ads stands as an undisputed champion. It's extensive reach and advanced targeting capabilities...
Jérôme Léon
Aug 21, 202312 min read
19


Facebook and Instagram Ads: A Step-by-Step Guide
Dive deep into audience segmentation, creative strategies, and optimization to enhance your brand's reach and ROI.
Jérôme Léon
Aug 17, 202311 min read
333


Visual Storytelling in Advertising: How to Create Ads That Resonate?
Let me assure you, this is not easy walk in the park. Mastering visual ad campaigns is an art, demanding a great deal of effort and insight.
Rob May
Aug 15, 202311 min read
168


The Art and Science of Creating Animated Ads That Convert
In the ever-evolving world of digital branding, standing out is the name of the game.
Mario Lepage-Doucet
Aug 14, 20232 min read
33


Maximizing ROI with TikTok Ads: An In-Depth Analysis
In the fast-paced world of digital marketing, staying on top of the latest trends is essential for success...
Jérôme Léon
Aug 9, 20233 min read
34
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