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MARKETING RESOURCE
Jérôme Léon
Nov 23, 202312 min read
PPC Foundations: Harnessing the Power of Long-Tail Keywords - Part 2
Welcome to Part 2 of our intro into the realm of PPC Foundations! We're going with a wizard theme post, so just work with us here! In our...
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Rob May
Nov 22, 202317 min read
Driving Traffic to Your E-Commerce Store: Proven Strategies
Welcome to 2023, where e-commerce is not just a trend, but a revolution! As you navigate the bustling digital marketplace, the key to...
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Alex Greening
Nov 16, 20238 min read
Navigating Market Segmentation: Strategic Focus vs. Broad Inclusivity
In the ever-evolving tapestry of modern business, the art of market segmentation stands as a pivotal chapter. It's a strategic approach...
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Alex Greening
Oct 7, 20238 min read
Hyper-Targeting: Crafting Persona-Driven Ad Campaigns
In today's increasingly competitive and saturated advertising landscape, reaching your target audience effectively is more challenging...
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Rob May
Oct 6, 202321 min read
Engage or Skip: Designing YouTube Ads That Stick
The digital marketing landscape has seen an exponential rise in video content, propelling platforms like YouTube to the forefront of...
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Alex Greening
Oct 3, 202313 min read
Metrics that Matter: Assessing ROI in Paid Advertising
In the world of social media, paid advertising has emerged as a vital tool for businesses aiming to amplify their reach and impact. Yet,...
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Rob May
Sep 18, 20233 min read
Google AdSense Gains Real-Time Verification & Meta Tag Verification: What Publishers Need to Know
Introduction: Google AdSense is a popular advertising program that allows publishers to monetize their online content by displaying ads...
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Jérôme Léon
Sep 14, 202313 min read
Cracking the Google Ads Algorithm: Ad Strategies for 2023
In today's digital age, Google Ads has become an essential tool for businesses of all sizes to reach their target audience and drive...
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Jérôme Léon
Sep 12, 202319 min read
Starting Right: PPC Foundations for New Businesses - Part 1
Ah, real estate. The dream of owning that beachfront property or that penthouse in the city. Now, what if I told you there's a digital...
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Jérôme Léon
Sep 5, 202313 min read
Dynamic Ad Campaigns: Best Practices & Common Mistakes
Google Dynamic Ad Campaigns stand out as a game-changer. These campaigns leverage Google's powerful algorithms to automatically generate...
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Jérôme Léon
Aug 21, 202312 min read
A Beginners Guide to Google Ads : Demystifying Google Ads.
In the realm of digital marketing, Google Ads stands as an undisputed champion. It's extensive reach and advanced targeting capabilities...
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Jérôme Léon
Aug 16, 202311 min read
Facebook and Instagram Ads: A Step-by-Step Guide
Dive deep into audience segmentation, creative strategies, and optimization to enhance your brand's reach and ROI.
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Rob May
Aug 14, 202311 min read
Visual Storytelling in Advertising: How to Create Ads That Resonate?
Let me assure you, this is not easy walk in the park. Mastering visual ad campaigns is an art, demanding a great deal of effort and insight.
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Mario Lepage-Doucet
Aug 13, 20232 min read
The Art and Science of Creating Animated Ads That Convert
In the ever-evolving world of digital branding, standing out is the name of the game.
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Jérôme Léon
Aug 9, 20233 min read
Maximizing ROI with TikTok Ads: An In-Depth Analysis
In the fast-paced world of digital marketing, staying on top of the latest trends is essential for success...
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