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PPC Foundations: Harnessing the Power of Long-Tail Keywords - Part 2

Nov 23, 202312 min read

PPC Foundations: Harnessing the Power of Long-Tail Keywords - Part 2

Welcome to Part 2 of our intro into the realm of PPC Foundations! We're going with a wizard theme post, so just work with us here! In our...

Driving Traffic to Your E-Commerce Store: Proven Strategies

Rob May

Nov 22, 202317 min read

Driving Traffic to Your E-Commerce Store: Proven Strategies

Welcome to 2023, where e-commerce is not just a trend, but a revolution! As you navigate the bustling digital marketplace, the key to...

Navigating Market Segmentation: Strategic Focus vs. Broad Inclusivity

Alex Greening

Nov 16, 20238 min read

Navigating Market Segmentation: Strategic Focus vs. Broad Inclusivity

In the ever-evolving tapestry of modern business, the art of market segmentation stands as a pivotal chapter. It's a strategic approach...

Hyper-Targeting: Crafting Persona-Driven Ad Campaigns

Alex Greening

Oct 7, 20238 min read

Hyper-Targeting: Crafting Persona-Driven Ad Campaigns

In today's increasingly competitive and saturated advertising landscape, reaching your target audience effectively is more challenging...

Engage or Skip: Designing YouTube Ads That Stick

Rob May

Oct 6, 202321 min read

Engage or Skip: Designing YouTube Ads That Stick

The digital marketing landscape has seen an exponential rise in video content, propelling platforms like YouTube to the forefront of...

Metrics that Matter: Assessing ROI in Paid Advertising

Alex Greening

Oct 3, 202313 min read

Metrics that Matter: Assessing ROI in Paid Advertising

In the world of social media, paid advertising has emerged as a vital tool for businesses aiming to amplify their reach and impact. Yet,...

Google AdSense Gains Real-Time Verification & Meta Tag Verification: What Publishers Need to Know

Rob May

Sep 18, 20233 min read

Google AdSense Gains Real-Time Verification & Meta Tag Verification: What Publishers Need to Know

Introduction: Google AdSense is a popular advertising program that allows publishers to monetize their online content by displaying ads...

Cracking the Google Ads Algorithm: Ad Strategies for 2023

Jérôme Léon

Sep 14, 202313 min read

Cracking the Google Ads Algorithm: Ad Strategies for 2023

In today's digital age, Google Ads has become an essential tool for businesses of all sizes to reach their target audience and drive...

Starting Right: PPC Foundations for New Businesses - Part 1

Jérôme Léon

Sep 12, 202319 min read

Starting Right: PPC Foundations for New Businesses - Part 1

Ah, real estate. The dream of owning that beachfront property or that penthouse in the city. Now, what if I told you there's a digital...

Dynamic Ad Campaigns: Best Practices & Common Mistakes

Jérôme Léon

Sep 5, 202313 min read

Dynamic Ad Campaigns: Best Practices & Common Mistakes

Google Dynamic Ad Campaigns stand out as a game-changer. These campaigns leverage Google's powerful algorithms to automatically generate...

A Beginners Guide to Google Ads : Demystifying Google Ads.

Jérôme Léon

Aug 21, 202312 min read

A Beginners Guide to Google Ads : Demystifying Google Ads.

In the realm of digital marketing, Google Ads stands as an undisputed champion. It's extensive reach and advanced targeting capabilities...

Facebook and Instagram Ads: A Step-by-Step Guide

Jérôme Léon

Aug 16, 202311 min read

Facebook and Instagram Ads: A Step-by-Step Guide

Dive deep into audience segmentation, creative strategies, and optimization to enhance your brand's reach and ROI.

Visual Storytelling in Advertising: How to Create Ads That Resonate?

Rob May

Aug 14, 202311 min read

Visual Storytelling in Advertising: How to Create Ads That Resonate?

Let me assure you, this is not easy walk in the park. Mastering visual ad campaigns is an art, demanding a great deal of effort and insight.

The Art and Science of Creating Animated Ads That Convert

Mario Lepage-Doucet

Aug 13, 20232 min read

The Art and Science of Creating Animated Ads That Convert

In the ever-evolving world of digital branding, standing out is the name of the game.

Maximizing ROI with TikTok Ads: An In-Depth Analysis

Jérôme Léon

Aug 9, 20233 min read

Maximizing ROI with TikTok Ads: An In-Depth Analysis

In the fast-paced world of digital marketing, staying on top of the latest trends is essential for success...

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