MARKETING RESOURCE

Changing WordPress Themes Affects Your SEO, Says Google

Sep 16, 20211 min read

Changing WordPress Themes Affects Your SEO, Says Google

Looking to revamp your website and play around with a new WordPress theme? Proceed with caution, says Google. In a short video hosted by...

Google Merchant Center To Require Unique Product Identifiers On Free Merchant Listings

Nicole McCormick

Sep 14, 20212 min read

Google Merchant Center To Require Unique Product Identifiers On Free Merchant Listings

Get ready folks – starting tomorrow (September 15, 2021), Google Merchant Center will start enforcing the requirement for products in...

Potential Algorithm Update Causes Days of Unusual Volatility

Nicole McCormick

Sep 13, 20212 min read

Potential Algorithm Update Causes Days of Unusual Volatility

While Google updates its algorithms nearly every other week, even we didn’t see this one coming. According to Barry Schwartz of Search...

Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020

Nicole McCormick

Sep 10, 20212 min read

Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020

Interesting news from Google this morning – the search engine is now reporting that its Google Ads search term report now has around 6.5...

Google News To Now Show Non-AMP Content & Push Users To Publisher Pages

Nicole McCormick

Sep 9, 20211 min read

Google News To Now Show Non-AMP Content & Push Users To Publisher Pages

Now that the Page Experience Update has finally rolled out, we are now starting to see some of the after-effects, particularly when it...

Facebook & Instagram Update Page Verification Process

Nicole McCormick

Sep 8, 20212 min read

Facebook & Instagram Update Page Verification Process

We’ve got some news for influencers and business pages – recently announced changes from Facebook and Instagram mean more hoops will need...

Potential Google Update Rolls Out Over Labour Day Weekend

Nicole McCormick

Sep 7, 20212 min read

Potential Google Update Rolls Out Over Labour Day Weekend

Google sure has a way with timing! While most of us were relaxing and lighting up the grill this Labour Day weekend, Google may have been...

Google Page Experience Update Completes 7-Week Rollout

Nicole McCormick

Sep 3, 20212 min read

Google Page Experience Update Completes 7-Week Rollout

Celebrations are in order! After seven long weeks of rolling out, the long-awaited Google Page Experience is now finally live. The update...

Potential Google Search Ranking Algorithm Update Rolled Out September 1

Nicole McCormick

Sep 2, 20212 min read

Potential Google Search Ranking Algorithm Update Rolled Out September 1

Here we go again! Based on chatter within the SEO community and signs of fluctuation on tracking tools, it appears that we may be in the...

Google Ads To Get Rid Of Support For Expanded Text Ads For Responsive Search Ads

Nicole McCormick

Sep 1, 20212 min read

Google Ads To Get Rid Of Support For Expanded Text Ads For Responsive Search Ads

Starting in June 2022, Google ads will be removing support for expanded text ads for responsive search ads. The news was announced...

Google Clarifies that Title Changes Will Not Affect Rankings

Nicole McCormick

Aug 31, 20211 min read

Google Clarifies that Title Changes Will Not Affect Rankings

Wondering if Google’s recent title/header change had any impact on rankings? The answer is a resounding no, according to the search...

Google shares blog post following title tag changes

Wade Morris

Aug 25, 20213 min read

Google shares blog post following title tag changes

Google has finally given an official response to the uproar in the SEO community following a change to how SERPs display title tags....

Wade Morris

Aug 24, 20212 min read

Mueller: Avoid Targeting Vague Keywords

Finding the right keyword can be a challenge. One frustrated website publisher asked a representative from Google why his site was...

Facebook shares report with content view insights

Wade Morris

Aug 23, 20212 min read

Facebook shares report with content view insights

Many marketers and businesses use Facebook to connect with potential customers, and that shouldn’t come as a surprise. After all, the...

Google Confirms That Personalization is Still an “Extremely Light” Ranking Signal

Nicole McCormick

Aug 20, 20211 min read

Google Confirms That Personalization is Still an “Extremely Light” Ranking Signal

For those who were under the impression that personalization in Google Search was now a strong ranking signal, Google’s Danny Sullivan...

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