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Creators can now take advantage of YouTube’s Search insights, a new feature that offers a range of data points on what users are searching for in the YouTube app.
Having access to that data can help a lot and be used for refining your YouTube strategy!
As said in the video above, the goal of Search Insights is to improve content planning and also help you create more relevant content by having access to what YOUR audience is searching for.
Currently, it’s available for English searches only, while showing search queries from the UK, US, Canada, Australia, and India.
How To Access It?
To access YouTube’s Search Insights – or Research Tab -, you will need access to YouTube studio on your desktop.
If you click on Analytics, you should be able to see the Research tab across the top, on the right.
With Search Insights, you’ll learn what topics your viewers are interested in, what the overall search volumes for particular queries are, as well as how much traffic you’ve gained from each query.
Also, the platform will show a marker for ‘Content Gap’ queries, which are search terms without a high volume of results.
The goal here is to help creators focus on topics that could actually bring more views. By highlighting these queries, creators can create content that is aligned with searches that aren’t being served by videos in the app.
Furthermore, as reported by Social Media Today, there is a ‘Search Across Youtube” feature within this one, that should help you find a relevant, most searched for keyword.
So, if you were curious to find out which “how-to” query was most searched for across the platform, you can easily find out and create accordingly.
Why Is This Important?
Just like with Google Trends and Google’s Search Console, it’s great to have a tool that will help you get more insight and relevant data about your audience. As we always say, your audience is the key and the most important thing you can have. So, it’s crucial to know what kind of content they need and are looking for.
With Search Insights, your YouTube content strategy can improve immensely – thus helping you create videos that will actually bring in the views and impressions. Give it a try!
This could be very interesting https://t.co/iSvXx8B59A — Social Media Today (@socialmedia2day) April 17, 2022
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