Yelp Adds Personalization Feature to Customize User Search Results

author image Written by: Alex Greening           Categories - Digital Marketing>Social Media Marketing (SMM), In The News

Personalize Yelp Results Based on Diet and Lifestyle Needs

Yelp has introduced a new personalization feature that will display custom search results based on a user’s general preferences. Prior to the change, everyone would see the same results based on their location. But now, those who take a couple of minutes to indicate their preferences to Yelp, will see personalized search results geared towards them.

yelp personalization feature on smartphone app
Source: Yelp
In addition to diet, lifestyle, and accessibility, users can set other preferences in their profile such as type of cuisine, favourite attractions, and most frequented types of businesses. After conducting a search with personalization options turned on, labels will be automatically applied to business listings to highlight which criteria is met.

Expanding and Refining

  https://youtu.be/trQb2wfKfnU In a blog post, Yelp declared its intention to use content, photos, business attributes, and other data to match consumer interests in businesses or activities. It also assured that it would not expose user preferences publicly. In other words, user data won’t be sold to advertisers.   [su_quote]Rather than serving recommendations solely based on a user’s search history, Yelp is starting an open conversation with consumers to better understand their preferences and interests in order to customize the app to show them what they want to see more of,[/su_quote] read the blog article. Yelp added that, unlike Google, personalized search results are not algorithmically generated. It’s all within the control of the individual user. The new personalization feature will be rolled out soon for iOS users and progressively for Android users. The company also teased that these new capabilities coincide with Yelp’s efforts to expand the app’s focus beyond food, stating: [su_quote]The beginning of major product changes the company is undertaking to significantly evolve and improve the consumer experience.[/su_quote]

author image

Alex Greening

LinkedIn Shares Tips For Optimizing Business Pages

August 28, 2019

LinkedIn Discloses 10 Most Followed Pages and Offers Business Tips LinkedIn has shared tips for maximizing company pages, while also revealing its list of the 10 most followed pages on the platform. And while growing followers is cited as one of the top marketing aspirations on LinkedIn, how can a page draw attention in the

read more

Should You Outsource Your Social Media Marketing?

June 8, 2018

Boost Brand Identity, Grow Business Reach, and More – Here Are 5 Reasons Why You Should Hire an Agency to Handle Your Social Media Social media marketing gives businesses a direct line into their customers’ lives and an opportunity to build a relationship like never before. But, as anyone will tell you, relationships take time

read more

Leave a Reply

Your email address will not be published. Required fields are marked *