A Look At a Few Key Indicators That Signal It’s Time To Work With An Ottawa Advertising Agency
If your marketing efforts are lacking, or completely nonexistent, you might want to consider working with an ad agency. This option is ideal for those who don’t have time to do the extra marketing management and research on their own. Ottawa advertising agencies provide up-to-date marketing knowledge and expertise with trained professionals and effective marketing technology. If you need the help, and you want to grow your business, you are more likely to have predictable business growth while working with an ad agency than by trying to wing it on your own.
When You Should Work with An Ad Agency
You may not have the budget to hire a complete marketing team, so outsourcing is often a viable option to boost sales and get you on the right track. If you agree with one or more of the following statements, then you know it’s time to look for Ottawa advertising agencies to work with:
- You don’t have any sales;
- You don’t have any good leads;
- You don’t have a marketing team;
- You lack marketing skills;
- You have inconsistent marketing results;
- You don’t know what’s working and what isn’t;
- You wish you could afford to hire a complete marketing team;
- You have no clue what’s going on;
- You hate marketing.
While hate is a strong word, marketing isn’t everyone’s forte. Sometimes you need another perspective and seeking out expertise in the digital marketing field is a great way to get the ball rolling. You may as well leave the work you hate—or are not experienced with—to the experts so you don’t have to worry about it in the future.
Why You Should Work with An Ad Agency
Aside from having someone else do the work for you and improving sales, there are many other good reasons for working with advertising agencies.
A More Cost-Effective Option
The cost of outsourcing an entire marketing team from an ad agency is often cheaper than paying the salary of one full-time exec. Outsourcing is a very cost-effective marketing solution since you not only save on paying for many salaries, benefits, and overhead, but you will have cheaper marketing costs altogether, including ad and software costs. It’s also cheaper to outsource renowned marketing experts than to risk hiring an inexperienced employee who isn’t contributing to your business growth. The combination of saving on staffing costs and the sales generated by an effective marketing strategy will certainly boost your revenue.
A good ad agency will give you complete access to your data, while providing expert insight on everything that’s going on. This transparency means no surprises—such as hidden costs—because this team is working with you as an extension of your own in-house team.
Benefit from Various Expertise
You will have experts from a variety of fields working with you, providing various skill sets that will certainly improve your marketing campaign. Ottawa advertising agencies have the following pros on hand to help boost marketing goals:
- Business strategists;
- Marketing gurus;
- Content writers;
- Communications pros—including social media specialists;
- SEO experts;
- Graphic designers; and,
- Web designers.
- Save Time
Instead of trying to learn the skills to become a successful marketer, or hire and train the staff needed for creating a productive marketing team, you can save your time and energy and let the ad agency do the extra work for you. They experts in the industry, so spend your time on something you actually enjoy doing.
Gain Marketing Technology Insight
An ad agency will use the latest marketing tools and technology to improve your marketing efforts, performance, and productivity. They have access to software, services, and analytical tools, and best of all, they can make sense out of all the marketing data that these tools provide, using their knowledge to further improve your marketing strategies.
Reduce In-House Burnout
Sometimes it seems more cost-effective to give your current staff extra marketing roles. But by placing this extra work on their shoulders, they will likely burnout and become less productive over time. And if they don’t have the proper training and knowledge needed for marketing, you may be hurting your efforts, especially if staff are inconsistent and falling behind on projects because their workload is getting unmanageable. Outsourcing avoids this burnout and ensures that everything is consistent, on track, and productive.
No Need for Training
Ad agencies come with the staff already trained and experienced, saving you time, money, and (possibly) frustration. One agency can do all the marketing work for you, launching marketing campaigns, increasing web traffic, boosting conversions and driving sales, while you and your in-house staff take care of what you do best.
Customize Marketing Efforts
Instead of making cuts to in-house marketing efforts when the economy is bad, you can customizing your marketing efforts with an ad agency to suit your current marketing budget. This beats having to fire people when things are tough, and then hire new people when you have the budget to do so.
Stay Up-to-Date with Marketing Trends
Marketing agencies are always on top of the current marketing trends. They are continuously reading up on the latest news so they can provide the best, most up-to-date services to you. This knowledge covers the ever-changing marketing tools, technologies, and strategies that are hard to keep up with for those who have other work on their plate, and who might not enjoy or understand marketing.
See Things from a Different Perspective
Lastly, but most importantly, ad agencies help you see things from a different perspective—from the perspective of the customer—your target audience. It’s easy to get wrapped up in our own worlds, so having an outside perspective is necessary to keep moving forward with the latest trends and finding the most effective solutions. A good ad agency will find the right marketing strategies for you, while keeping you informed, collaborating with you, and doing as much work as necessary to reach your goals.