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Why You Should Work with a Web Marketing Company

author image Written by: Content Team           Categories - Digital Marketing, SEO Tips

How A Team of Digital Savvy Pros Can Take Your Web Marketing Campaign to The Next Level

In the ever-changing world of digital marketing, “in” strategies last year may be a digital marketing faux pas this year. And for those without any digital marketing experience, it may seem impossible to keep up. You could end up lagging far behind, lacking conversion rates and sales, and wondering what went wrong. But instead of sitting there scratching your head over your web marketing strategy, you could be sitting back with a cigar and focusing on the work you enjoy—or are at least experienced with—leaving this digital mumbo jumbo to the pros. A web marketing company has the talent and experience for today’s digital world, so working with them will provide some relief along with the following excellent benefits.

Spend Resources Wisely

When working with a web marketing company, you are working with a team of experts who have the experience and skills needed for creating a successful digital marketing campaign. These experts include:

  • Graphic designers,
  • Web developers,
  • Social media managers,
  • Content writers, and,
  • SEO specialists.

So, instead of hiring on or training in-house staff to do this specialized work (spending more time and resources for training and full-time employment), hire the marketing gurus to get the job done effectively the first time around.

Save Time

With web marketing pros working on your project, your staff can spend time on other important objectives. There’s no need to spend valuable time learning the details of digital marketing, managing campaigns, web development and writing code. Just keep doing what you do best.

Expert Web Marketing Knowledge and Skills

To stand out from the rest, a quality web marketing company will deliver projects on time, within budget, and with a quality that surpasses expectations. This quality service couldn’t be provided without the marketer’s skilled account and project management and having only those with talent and years of experience on the team.

Put a Creative Spin On Campaigns

It’s always useful to have an outsider’s perspective—a fresh look at something that you’ve been looking at for days and can’t seem to put your finger on the elements that are missing. Web marketing pros have that outside perspective—and the perspectives of the client and the customer—and can use that to add some creative flare to your project. What was once ordinary can now be eye-catching, thought-provoking, or just downright entertaining. Creativity is what these pros are all about

Working On Your Behalf

If you want to wipe your hands clean of the project and focus on other objectives for your company, then you can! Website marketers will give you as much control over the project as you want, so if you don’t want to worry about it, you don’t have to. The marketers can consult with you regularly, or just give you updates with monthly reports. The amount of involvement you have in the project is completely up to you. When working with a quality website marketing company, you can sit back and relax.Your project is in good hands. You’ll soon see a boost in clicks, web traffic, conversion rates, sales, and your bottom line. Instead of trying to stay up-to-date with the changing digital marketing trends, leave the work to the experts!

Content Team

Google Pulling Back Ad Restrictions For YouTube

06/14/2022

Google announced that they are lifting some restrictions on YouTube mastheads ads. That means that advertisers who have been limited with their ad publishing until now, can finally publish ads in the following categories:

  • Sports betting (US Only)
  • Alcohol (where legal)
  • Prescription drugs (US, CA, NZ)

Categories for election and political ads, as well as non-sports gambling, remain restricted.

“We’re constantly reviewing our ad requirements to improve our products and services. Given the evolving regulatory landscape for sports betting and following our successful implementation of our new “per market” YouTube masthead format, we believe that this decision balances the needs of advertisers and consumers.” -Google’s spokesperson said.

YouTube mastheads are the ads that users see at the top of the YouTube homepage. Since it’s the most prominent placement, the ads there must comply with all Google Ads policies and YouTube ad requirements.

However, the masthead ad content requirements are much more restrictive than the ad requirements on other platforms. So, even if an ad has been denied for the masthead placement, it can still run somewhere else on Google.

Read More: Users Can Limit Three More Types Of Ads On Youtube

Ad Requirements for YouTube

As mentioned, ad content must comply with certain requirements. Here’s what ad content is prohibited on YouTube:

  • Exaggerated or inaccurate claims – exaggerated or false claims for a product or a service that misleads people
  • Offensive language – obscene or offensive language, derogatory language that incites hatred, discrimination, racism
  • Negative events and imagery – mentally distressing, disturbing, scary content, death, decay, etc. This also means no videos of people weeping at funerals, excessively gory content, dangerous challenges, etc. There are exceptions for movies, TV shows, news channels, etc.
  • Improper content – focusing on specific body parts or health conditions, nudity, racy and sexually suggestive topics. There are some limitations to ads for weight loss, hair loss, skin conditions, swimwear, etc.
Read more: YouTube Launches ‘Search Insights’

Why Is This Important?

Masthead ads are one of many YouTube and Google advertising formats and only a small portion of YouTube’s daily ad impressions. All of the previously restricted categories above can now select that placement for their ads, giving them more choice and options for their ads.

Read More: Should You Create Video Content?
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Instagram Updating Its Ranking Algorithm 

04/21/2022

Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.

 

Read More: Instagram’s Main Feed Going Full Screen

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

Read More: Instagram Subscriptions Tests Three New Features

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.

 

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