fbpx

Why Should You Start Blogging? Benefits Of Having A Blog On Your Website

author image Written by: Rabije Gashi Corluka           Categories - Digital Marketing, SEO Tips>Content Marketing

We’re not saying you should let go of your business and start an influencer career. But, if you don’t have it already, consider having a blog page on your website. Long gone are the days when only a specific brave person had a blog where they would share their thoughts with the world.

Today, more and more brands are choosing to blog to grow their business and expand their reach. According to Hubspot, marketers that use blogs get 67% more leads than the ones that don’t.  How?

Blogs Improve Your SEO

Regularly publishing content is a valuable way to drive traffic to your website. And, come on, who doesn’t want more free traffic?!

Every time you publish a quality blog post, there’s one more chance for an indexed and crawled page on your site – which means one more chance of showing up in SERPs and making someone come to your page. If you create blogs that your audience wants to share on social media, even better!  Plus, a blog post is a great way to show the visitors your brand voice and let them know what makes you different than your competition!

They Build Trust And Increase Sales

You want your audience to trust you and connect with you, right? If you create useful content and use valuable links, you can position yourself as a trusted source of information. Knowing your audience is key here – find out what they want to read about, and go for it. By providing helpful information to your visitors, you don’t come across as just another business trying to sell something, you show them that you care about them. Plus, it’s a great way to show your expertise in the industry.  After you’ve built trust, your readers become leads and those leads, well, they can become sales.

Blogging Helps With Backlinks And Building Authority

For many SEO experts, link building is one of the most important parts of better SEO. It might be challenging, but it pays off. Backlinks are one of the factors Google looks at when considering ranking a site on its SERP. Plus, they build your authority, which helps improve your visibility. By linking to authoritative websites, other websites express confidence or recommendation. As a result, Google begins to see you as a trustworthy industry expert. This way you also get free publicity!

They Help Your Other Marketing Channels

Sharing blog posts on social media is also one of the ways you can reap all the benefits. Not only did you just find a great thing to post on Twitter, but you will find a new way to drive some traffic and push people to come to your website! Your blog content can be promoted through social media to a targeted audience and that way enhance your brand awareness. And you can share the same thing multiple times, you only have to highlight different elements of the post each time! One blog post can easily become at least three social media posts if you do it smart enough.

Valuable Stats About Blogging

If you’re still on the edge, here are some great stats to help you decide!

  • 80% of internet users interact with both social media sites and blogs;
  • 70% of people would rather learn about a company through articles rather than advertisements;
  • Blogs can result in a 434% increase in indexed pages;
  • Companies that blog have 67% more leads monthly than companies that don’t;
  • Businesses that blog get 55% more website visitors.

Creating a blog might sound challenging, but it shouldn’t be difficult. Everyone in your team can contribute and give their two cents about a topic they’re good at. Use this valuable tool and increase brand awareness, build authority, improve SEO, and increase sales.

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Why Do People Still Read Blogs?

03/25/2022

We already covered the benefits blogging can bring to your website and business. But why do people even read blogs? Aren’t blogs dead? Well, are you reading this? The latest research says that 77% of Internet users regularly read blog posts. So, obviously, blogs are still relevant.

But the way we read them is a bit changed. It often happens that the reader doesn’t even read the whole post, just glances over it. This is why you need to capture their attention and ensure they spend some time on your page and make the answer to their questions obvious. Also, you have to know WHY they came in the first place. So, take a look at the list below and find out why people still read blogs.

Top Reasons People Still Read Blog Posts

People are in constant search of answers. We consume information in much bigger amounts than ever before, and we consume it in a different way our ancestors did. So, it’s obvious that the reader comes first and you can’t serve them the information they didn’t ask for like we used to do before the internet and social media. And you know what – I like it! I love that Google gives me answers before I even finish typing in the question. And that’s reason number one.

To Find Answers Quickly

People (me, I am people) look to spend as little time as they can search for answers to their questions, whatever it might be. And they want to learn something new. That’s why bulleted steps for creating the infamous 2020 TikTok coffee work great on Google. That’s why Youtube tutorials usually rank first on SERPs. That’s why you should get to writing.

They Want to Be Entertained

The birth of infotainment proves that. Being entertained while also learning something new is what people generally love. So, content that will make them laugh, feel understood, and teach them how to apply foundation not to look cakey works. Also, in the light COVID – 19, people wanted to escape reality. And that’s how TikTok boomed. Also, what do you think is why you keep watching Netflix after a long day at work? Google it, I dare you.

They Want To Be In The Loop

This one goes to people who try to inform themselves as much as they can about current trends in their industry, says Hubspot. And we can take them as an example. By posting about current trends in digital marketing, they became the go-to place for information and education on marketing.

Honourable Mentions

There are a few more reasons people still care about blogs:

  • To learn a new skill by following along a detailed guide
  • To connect with other like-minded people
  • To decide whether they should buy a particular product or book a service
  • To understand how a specific product they just purchased work

Tips For Creating A Blog

  • Choose fonts that can easily be read
  • Be relatable
  • Have a fast-loading page
  • Use white space
  • Format properly

Be authentic

Yes, that one deserved its own heading. While writing about an industry you love and care about, you can offer your opinion. Your experience is valuable and you probably know what you’re talking about. That’s exactly how you can build a great trustworthy relationship with your audience and build authority. You don’t have to write in the same style someone else does. You don’t have to sound fake or neutral. Find your tone of voice and use it. Make the content entertaining and informative, and make it while having fun.

read more