Why Regularly Updating Business Blogs is Imperative to SEO

author image Written by: Content Team           Categories - SEO Tips

In 2013, digital research company Technorati released a report showing that more than 31% of all consumers depend on business blog posts to help them decide which products they should purchase. When consumers search for relevant information on their favorite companies, products, and brands, they generally expect to find recently updated content written in an authentic and authoritative tone. While social media has helped businesses connect with potential consumers on a macro level, business blog posts have been shown to have more influence comparatively. Hiring a digital marketing agency isn’t just necessary for B2C based businesses. According to Social Media B2B, companies who market their services directly to other companies can increase lead generation by up to 67% by regularly updating their blogs. This is solid statistical evidence which shows that SEO marketing and maintaining a business blog posting schedule increases profitability. In a 2013 survey conducted by Content+, businesses with regularly updated blogs reported a 97% increase in leads. Choosing a digital marketing agency that can help you to find more customers is only one part of the process. Tailoring your business blog posts to suit your customers’ tastes is yet another, but ultimately, timing is the most crucial element. When a customer first visits your business blog, the tone should have already been set. With regular blog post updates, you can work on cultivating a relationship, which will lead to increased brand recognition and overall trust from your customer base. This is why you should work with a digital marketing agency with a proven track record. The bottom line is that high quality content posted on a consistent basis is great for business owners. The more relevant content your digital marketing agency produces, the more customers you can expect to attract. Think of your business blog as a web. As a spider spins its thread, building, growing and reinforcing its web, it is inevitable that more insects will be caught. Although SEO tactics are constantly changing, the importance of quality content will always be vital to businesses. Investing in your business blog won’t just make SEO optimization easier to attain, it will also impress potential buyers.

Content Team

Why Do People Still Read Blogs?


We already covered the benefits blogging can bring to your website and business. But why do people even read blogs? Aren’t blogs dead? Well, are you reading this? The latest research says that 77% of Internet users regularly read blog posts. So, obviously, blogs are still relevant.

But the way we read them is a bit changed. It often happens that the reader doesn’t even read the whole post, just glances over it. This is why you need to capture their attention and ensure they spend some time on your page and make the answer to their questions obvious. Also, you have to know WHY they came in the first place. So, take a look at the list below and find out why people still read blogs.

Top Reasons People Still Read Blog Posts

People are in constant search of answers. We consume information in much bigger amounts than ever before, and we consume it in a different way our ancestors did. So, it’s obvious that the reader comes first and you can’t serve them the information they didn’t ask for like we used to do before the internet and social media. And you know what – I like it! I love that Google gives me answers before I even finish typing in the question. And that’s reason number one.

To Find Answers Quickly

People (me, I am people) look to spend as little time as they can search for answers to their questions, whatever it might be. And they want to learn something new. That’s why bulleted steps for creating the infamous 2020 TikTok coffee work great on Google. That’s why Youtube tutorials usually rank first on SERPs. That’s why you should get to writing.

They Want to Be Entertained

The birth of infotainment proves that. Being entertained while also learning something new is what people generally love. So, content that will make them laugh, feel understood, and teach them how to apply foundation not to look cakey works. Also, in the light COVID – 19, people wanted to escape reality. And that’s how TikTok boomed. Also, what do you think is why you keep watching Netflix after a long day at work? Google it, I dare you.

They Want To Be In The Loop

This one goes to people who try to inform themselves as much as they can about current trends in their industry, says Hubspot. And we can take them as an example. By posting about current trends in digital marketing, they became the go-to place for information and education on marketing.

Honourable Mentions

There are a few more reasons people still care about blogs:

  • To learn a new skill by following along a detailed guide
  • To connect with other like-minded people
  • To decide whether they should buy a particular product or book a service
  • To understand how a specific product they just purchased work

Tips For Creating A Blog

  • Choose fonts that can easily be read
  • Be relatable
  • Have a fast-loading page
  • Use white space
  • Format properly

Be authentic

Yes, that one deserved its own heading. While writing about an industry you love and care about, you can offer your opinion. Your experience is valuable and you probably know what you’re talking about. That’s exactly how you can build a great trustworthy relationship with your audience and build authority. You don’t have to write in the same style someone else does. You don’t have to sound fake or neutral. Find your tone of voice and use it. Make the content entertaining and informative, and make it while having fun.

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