Why Businesses Should Invest in Content Marketing

author image Written by: Content Team           Categories - Digital Marketing

Content MarketingYour digital marketing strategy is an integral part of how your company maintains a strong brand identity in the connected world. Perhaps you’re using paid advertising, you may have a Facebook and a Google+ page, and even a Twitter account. However, if you want to really drive conversions and foster a loyal client base, it’s not enough to simply have your name out there on social media. What will really set you apart and help make a mark in your industry is great content that informs, educates and perhaps even entertains your target audience. Establish that You’re an Expert in Your Field Content marketing involves generating engaging online content that increases brand awareness, among other things. The most popular format is blogging. Unlike traditional advertising, people will be more likely to read and share a blog. Other well-received content formats include videos, infographics, how-to guides, and e-mail newsletters. If executed correctly, you can demonstrate that you’re an expert in your field, increasing consumer trust in your brand. Then, by leveraging your social media platforms, you can syndicate this content with unprecedented reach. Good Content = Good Digital Marketing Results Sixty-one percent of consumers are more likely to buy products from a company that uses effective content as part of its digital marketing strategy than a company that do not. People are also more likely to follow your blog and social networks if you post content that interests them, and naturally, they’ll be more likely to share it with their networks, or by word-of-mouth. It’s also equally important that your content be delivered through various mediums, since we all digest information differently. When your online popularity and subsequent website traffic starts to increase, search engines take notice and that’s when your organic rankings start to climb. Consistency is Key Content that’s easy to digest, current, and effortlessly shareable will undoubtedly keep people coming back for more.  Furthermore, sticking to a content posting schedule that’s consistent will show your commitment to your followers and give them good reason to re-visit your blog or social sites. And in the spirit of listening to your followers–don’t forget to engage with your audience–regularly respond to their comments and questions in a timely manner. While having an effective content marketing strategy can seem like a big undertaking, fortunately, there are experts that can help with its creation and implementation. A full-service digital marketing agency, such as SEO TWIST, has a team of content writers, graphic designers as well as video and digital marketing specialists who have the expertise and know-how to produce attention-grabbing content that will help you attain your objectives. If you prefer to turn marketing over to the experts while you focus on the rest of your business, then we’re here to help!

Content Team

Twitter Testing New Options For Attaching Content


Even though the younger generation doesn’t want us to use GIFs anymore (yeah, I’m confused too), Twitter is testing an option that would let us attach not only oh-so-convenient-and-dear GIFs but other media as well. Seems like Twitter is working on increasing engagement and encouraging more creativity among its users.


This option could make way for more creative opportunities, expand its expressive tools and help businesses connect with their audience better. However, no one knows when this option will see the light of day.

Read More: Should You Start Creating Video Content? 

Social Media Today reached out to Twitter and asked for a comment, but they got no specific response, which doesn’t come as a surprise since Twitter itself doesn’t know what the platform will be like in the coming period, with Elon Musk buying the platform.

Read More:  How And Why Did Elon Musk Buy Twitter?

Another great thing about this option is the possibility to better showcase your product. With a single tweet, you could offer a photo of your product and a how-to-use video. That way, you can highlight everything there is about your product in a single place, making this option also opens a possibility to make ads more effective.

Read More: Do You Need A Video Content Strategy?

On the other hand, you can also consider using GIFs for communicating with your audience, or use them as promo content – you can let your creativity decide – the possibilities are endless.

Since we don’t know when exactly this option will be available, it wouldn’t hurt to put some ideas on paper and consider customizing your Twitter strategy.

Read More: You Will Finally Be Able To Edit Your Tweets!
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Instagram Updating Its Ranking Algorithm 


Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.


Read More: Instagram’s Main Feed Going Full Screen

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

Read More: Instagram Subscriptions Tests Three New Features

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.


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