Imagine you come into a store and see everything is out of place, you can’t really find what you are looking for, no one is offering any help and if they do, they’re extremely slow. Plus, the whole thing just looks like no one did proper cleaning and maintenance since the 90s. Be honest, would you buy anything there? Would you give it a chance or would you rather go to that pretty store where the staff is friendly, everything is intuitive and you can easily find what you need?
If you were to stumble upon a weird place like that, you would probably walk out the door feeling frustrated because you spent your time and got nothing. It’s the same thing with a website.
Why Should You Update Your Website?
Your website is often the first thing a potential customer sees. When they hear about you or see your ad somewhere, the first thing they will do is read your reviews and check your website out. If your website is all over the place, not user-friendly and outdated, chances are they will just leave and never come back. And just like that, you lost a potential customer.
“But, I already have a website!” – you must be thinking. Yeah, but is it slow and has outdated formats and plugins? Was it built for SEO? Have you checked the errors you might have?
Having a modern, unique and SEO-friendly website won’t just help you bring in more customers, but will also help your brand’s image. Having a nice, clean, and professional website says a lot about you and your brand. It will give the impression of a serious business that keeps up with trends and does everything they can for their clients to be happy.
So, let’s take a look at the main reasons why you should get a new website.
Your website looks and feels old
Your website should be modern, sleek and nice to look at. You have to make it engaging and easy to navigate. Avoid a lot of text and clutter and have a good-looking design that will say to the world you’re keeping up with trends and care about your image.
Speaking of design, avoid using templates and have a professional design it, and another one for developing it. You don’t want your website to be ‘just another website’. You want it to stand out, look professional and reflect the quality of your brand. You won’t achieve that by using cheap templates. In most cases, templates come with limitations! And you don’t want to be chained down.
Would you go to a business meeting dressed as a flower child? No. So why should your website have to suffer from an outdated wardrobe every time it meets with clients?
It’s difficult to navigate
Your website should be designed in a way that makes it easier for the user to find what they’re looking for. Have a simple and straightforward menu and make everything a click or two away. Make it intuitive and easy to use.
Slow Loading Time
Do you think anybody has got the time to spend waiting for your content to load? Think not. People’s attention span and patience have dropped way down and if there’s a faster website out there, your website will be a part of their long-lost memories. Plus, the higher the bounce rate – the lower the ranking.
Your Website Is Not Mobile Friendly
More than 50% of browsing is done on a phone. If you don’t make your website accessible on smaller screens, you are losing 50% of your potential clients!
There are No Calls To Action
Why do you have a website in the first place? To attract prospects and drive business. How will you do that? By having effective calls to action. Whatever action you want your visitors to take, make it clear on the site by using specific wording, colours, graphics, buttons or links.
Why You Should choose Creative TRND to do your website?
Because we know that the devil is in the details, which is why each team works together towards creating a final product. First, our SEO team creates a perfect website map tailored to your brand, then our content writers help you tell your story in a compelling way. Our talented designers and experienced web developers top it all off and actually bring your ideas to life. We don’t use cheap templates – instead, we make sure your website is unique and tells the story of your brand in the most compelling way. In need of a new website? Reach out to us and say hello to your new and improved brand image!