fbpx

What an SEO Company Does vs. What People Think We Do

author image Written by: Content Team           Categories - Digital Marketing

Some probably image that SEO companies, such as SEO TWIST, spend their days hacking into the Matrix, reshaping the Internet and search results with black magic and techno-sorcery. Or maybe they picture our team crowded around a giant whiteboard all day, discussing synergy and deliverables and other words no one really understands. But what our team really does for our clients is two-fold: we create the most user-friendly online experience we can, and we make it visible in search engines. Potential customers want a great online experience. That starts with content that’s well-written and worth reading, on a website that’s easy to navigate, loads quickly, and looks good, whether you’re on your computer or your smart phone. Then, using tools like web analytics, keyword data, and social media integration, we take that experience and make sure it ranks well on searches, tweaking our strategy as we go so that it continues to perform. Because you don’t want a quality website that no one can find. Likewise, if you rank well but your site’s content is poor, you won’t sustain your ranking or convert new customers. You really can’t have one without the other. And that’s what we really do. No hacking, no miracles, no baloney – just hard work, great content, and proven strategies.

Content Team

New Video Page Indexing Report Coming To Google

05/13/2022

A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

read more

Short Videos Overtaking Search

05/06/2022

It seems like Google is favouring Short Videos over Web stories lately. Glen Gabe and Brodie Clark noticed Google showing more short videos on mobile search, so there might be a chance for Short Videos to totally replace the Web stories. This might be a good time for you to think about whether it’s worth investing in those anymore.

Short videos were first introduced in November 2020 and started adding video content not only from YouTube, but Instagram, TikTok, and Facebook videos too.

The concept of web stories has been around since the beginning of 2018, but was originally known as AMP Stories, then Visual Stories, and is now officially named Web stories. Just recently, you could have noticed Web Stories showing for competitive key phrases.

 

Google has been testing the implementation of short videos in SERPs for a while now. They explained that by saying how this clear and concise format is great for satisfying specific queries.

As explained by Google Product Manager Danielle Marshak, who oversees videos in search results, a short video is a video that is less than five minutes long and recorded in a vertical aspect ratio. As long as it doesn’t require an app, but can be accessed through an URL, video content is being crawled into and indexed just like any other content.

And this format, it’s really cool because as I mentioned, it is very concise. You can get a lot of information in a short period of time, and you can also get a lot of different views and perspectives…

So we think this kind of content could be useful for a lot of different types of search queries, and we’ve been experimenting with how to show it to users more often. – she had said before.

Looks like Google wants to make everyone happy by offering different options that should help you get specific information in the format that you like the most. And we’re here for it.

 

read more

Leave a Reply

Your email address will not be published. Required fields are marked *