Users Are More Likely to Trust Your Business and Convert If You Have a Well-Designed Website
While quality content is an important part of successful website marketing strategies, design is equally as important—if not more so. This is primarily because people pass judgments based on first impressions and appearances. If you want to impress users who visit your website, you have to make sure it looks good. Like, really good. And this is where design comes in. For the most effective website marketing strategy, a business should combine quality content with professional, user-friendly website design to impress and gain the trust of their users.
Credibility with Design
According to website design research, people trust websites more based on design instead of content, with the majority of people (94%) stating that they don’t trust certain websites because of its design elements or lack thereof. Design elements that increase user trust include:
- White space
- Clean design and layouts
- Terms and conditions
- Privacy statements
- Industry seals
- Memberships
- Guarantees
- Business details (i.e., phone number, address, e-mail)
- Testimonials
[/su_list] Clean design and layout prevent noisy clutter that irritates users. A website with effective white space can give users a chance to examine, judge, and make use of the information while navigating the website.
Easy Site Navigation
The Influence Colour Has on Users
Look Professional
A professional-looking website will instill more user confidence in your business than a shoddy looking website. Users want to purchase products or services from business they can trust and who appear professional. Depending on your industry, there will be specific expectations and standards for your online appearance. Make sure to meet or exceed those standards to ensure that your site looks professional and your business can be trusted. Regarding effective website marketing, appearance isn’t everything, though it’s pretty close. Combining quality content with effective, user-friendly, and professional design will help to keep visitors on your website, gain their trust, and get them to convert.