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How Voice Search Is Changing SEO

author image Written by: Lia           Categories - Digital Marketing, SEO Tips

And What You Can Do to Stay Ahead of This Game Changer

The future of SEO is here with voice search. People no longer wish to use their hands to search online, and can you blame them? Why would you ever want to use your hands if you could simply speak into your phone and have the answer provided by your own personal (phone) assistant with a cool accent? Voice-enabled devices are the next big thing in the ever-changing world of technology. Naturally, SEO will have to adapt to keep up with the growing demands for voice search. Changing SEO means including voice commands into websites and changing the web content to a more conversational style that voice search systems can pick up on. The amount of voice-enabled devices on the market is growing, and voice commands are becoming the way of life for many savvy users who don’t want to waste their time typing—and why should they?

Voice Search Is Smarter Than Ever

The voice search systems on popular devices are also known as intelligent personal assistants. These personal assistants have pretty names (for the most part) such as Siri, Google Assistant, Cortana, and Amazon Alexa, and are becoming more intelligent with the evolution of technology. Users are relying on their personal assistants to answer their questions quickly and efficiently. This saves time and avoids having to look up the questions on their own, with their hands. These personal assistants are now better able to understand the context of a question—as in, what you actually mean when you say something.

What This Means for SEO

To stay ahead of this intelligent voice technology, SEO will have to use more conversational content so voice search systems can easily match user vocabulary with webpage content. This means the use of:

  • Personalized long tail keywords that match real conversations instead of short commands;
  • Informal language content with natural conversational tone to match the language use and vocabulary of users;
  • Semantic vocabulary code—such as Schema—to provide more useful and detailed search results for users; and
  • FAQ pages with questions that are similar to the user questions in voice search—i.e. start with the 5 Ws—who, what, where, when, why—and how.

Adapting SEO to meet the vocabulary of the average person shouldn’t be too difficult. It will be worth it to keep up with voice search technology. Voice search has made looking up useful (and useless) information so much easier in today’s fast-paced and constantly fact-checking world. It also makes multi-tasking much easier, such as while driving or sitting on the couch.

Lia

New Video Page Indexing Report Coming To Google

05/13/2022

A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

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Short Videos Overtaking Search

05/06/2022

It seems like Google is favouring Short Videos over Web stories lately. Glen Gabe and Brodie Clark noticed Google showing more short videos on mobile search, so there might be a chance for Short Videos to totally replace the Web stories. This might be a good time for you to think about whether it’s worth investing in those anymore.

Short videos were first introduced in November 2020 and started adding video content not only from YouTube, but Instagram, TikTok, and Facebook videos too.

The concept of web stories has been around since the beginning of 2018, but was originally known as AMP Stories, then Visual Stories, and is now officially named Web stories. Just recently, you could have noticed Web Stories showing for competitive key phrases.

 

Google has been testing the implementation of short videos in SERPs for a while now. They explained that by saying how this clear and concise format is great for satisfying specific queries.

As explained by Google Product Manager Danielle Marshak, who oversees videos in search results, a short video is a video that is less than five minutes long and recorded in a vertical aspect ratio. As long as it doesn’t require an app, but can be accessed through an URL, video content is being crawled into and indexed just like any other content.

And this format, it’s really cool because as I mentioned, it is very concise. You can get a lot of information in a short period of time, and you can also get a lot of different views and perspectives…

So we think this kind of content could be useful for a lot of different types of search queries, and we’ve been experimenting with how to show it to users more often. – she had said before.

Looks like Google wants to make everyone happy by offering different options that should help you get specific information in the format that you like the most. And we’re here for it.

 

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