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Users Can Limit Three More Types Of Ads On Youtube How To Limit The Ads You Hate

author image Written by: Rabije Gashi Corluka           Categories - In The News, Paid Ads

Google is widening their strategy of letting users opt out of ads that are of a sensitive topic. Now, if they don’t want to see pregnancy, parenting, dating, or weight loss ads on YouTube and Google Display, they can easily turn them off.

This is a new option Google lets users take advantage of by going to Ad Settings, under the Google Account Dashboard.

Since December 2020, users could only limit alcohol and gambling ads on Youtube, but starting now, you can also limit other kinds of ads on Display. That, however, doesn’t mean zero ads of that kind, rather it means fewer ads of that niche.

Also, as Search Engine Land mentioned, there may be additional restrictions, depending on your country.

Read More: Google Pulling Back Ad Restrictions For YouTube

It seems like Google might expand this feature even further.  Google users said they would like more control over more categories than just pregnancy, parenting, dating, and weight loss said Karin Hennessy, Group Product Manager for Ads Privacy. She said that Google plans to add more categories over time but must conduct research and “improve the back end technology.”

How To Opt-Out of Ad Categories?

  1. Go to myaccount.google.com
  2. Select ‘Data & Privacy’
  3. Go to ‘Ad settings’
  4. Look for ‘Sensitive Ad Categories’
Read more: How To Boost Your Channel’s Performance?

 Why Is This Important?

Giving users the power to choose what ad content they want to see is a smart move by Google. Because it’s optional, it is only fair to make people aware of it and let them know how to take advantage of it.

The impact on you as a marketer, however, shouldn’t really be noticeable. If anything, your ad targeting should be even better since the people who don’t want to see your ads won’t. Instead, your ads will mostly be shown to people who might be interested in your product and who might benefit from it.

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.