Upping your Digital Marketing Strategy with Personalized Content

author image Written by: Content Team           Categories - Digital Marketing

Digital Marketing Strategy Each day the world of web marketing is changing and evolving. For every advantage this gives your business in reaching its customers, it also seems to bring a challenge. Take personalized content, for example. Accordingly to e-Consultancy, 52% of online businesses consider this a key element of their marketing plan and how they drive social engagement. It might force you to rethink the details of your digital marketing strategy; however,  if you master it, it can dramatically increase your click-through traffic and conversions. So what is personalized content, and how exactly does this fit into your businesses website marketing strategy? The simple answer is that personalized content is dynamic web content of any kind that is tailored depending on the type of visitor. The more complicated answer is, you can now increase the effectiveness of your digital marketing campaign by targeting your website content to different users, tailoring it to their specific needs. This is done in a number of ways and it profiles different customers by a number of variables including geographic location, what kind of device they’re using (computer, tablet, phone, etc.), what referring URL brought them to the site, what keywords they used, if they’ve visited before, and more. Chances are you’ve already seen this in action, especially if you’ve ever been shopping online. An online store might have a different landing page depending on your location, with shipping information and currency rates adjusted accordingly. As an experienced digital marketing agency will tell you, removing obstacles to the point of purchase is a great way to drive conversions. Larger online stores also feature different items on their homepages, depending on your search history with them or the keywords that you searched before you visited them. If you’re going to integrate personalized content into your website’s marketing strategy, then your first priority should be quality content that converts. Localizing your content has been shown to help drive conversions time after time. Having specialized landing pages for different customer profiles is effective too, but remember not to go overboard: when creating customer segments, think small at first. If you only have two or three truly unique reasons for customers to visit you, then stick with that. Remember, more segments means more unique content, which in turn means more work and time spent. You should also consider how to go about data collection. For a more fine-tuned experience that lets your customer feel in-control, consider having a sign-in option, using surveys, or asking them to connect via social media profiles like Facebook or Google+. For targeted content that relies more on location or search history, you can rely on cookies, IP address information, and analytics platforms as the tools to help you effectively integrate personalized content into your SEO and web marketing strategy. If you want more information on how personalized content works and how it can help your business drive engagement, increase conversions, and more, it’s recommended that you consult a digital marketing agency.

Content Team

Twitter: Verification Check Mark Will Cost You More


These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

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New Study On Google Search Zero-Clicks


Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

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