Understanding the Basics of Website Marketing Before Talking to a Pro

author image Written by: Alain Purney           Categories - Digital Marketing

Web marketing uses the Internet as a platform to display and deliver promotional information to consumers. Web marketing vehicles include websites, search engines, social media, mobile devices and email, which can be exploited in a variety of ways. This is where marketing companies come in. Unless your business employs tech-savvy staff of their own, you will need the services of web marketing experts to maximize your chances of success. Here’s a brief look at these vehicles to provide you with a baseline when discussing your project with a marketing company. Websites No doubt, you’re already familiar with this one. This is the web marketing vehicle that makes the most use of display advertising, which aims to convey messages through a combination of text and visual elements such as pictures, graphics, logos, videos, animation, etc. Banners and pop-up ads are examples of this type of advertising on websites. A marketing company can help you design the most appealing visual ads for your website. Search Engines Search engines are an important web marketing vehicle as they help drive customers to your website when they search for products or services related to your business. There are things you can do to increase the likelihood of your website appearing in the top search results. This is called Search Engine Optimization, or SEO. What happens behind the scenes of a search engine is extremely complex and you will need the knowledge and expertise of a marketing company specializing in SEO to include this in your marketing strategy. Social Media Social media advertising is like giving steroids to the age-old concept of promotion through ‘word-of-mouth’. Through social media, you can create profiles and engage customers or potential customers in a direct and personal way can yield amazing benefits. You let them do most of the work by giving them opportunities to ‘like’, ‘share’ and ‘tweet’ you. The tips and tricks to optimize social media advertising are endless and marketing companies have become very proficient in taking advantage of these opportunities. Mobile Devices Using mobile devices such as cell-phones, smartphones and tablets to deliver promotional messages is a great web marketing tool to reach customers directly by sending display or text ads. As mobile devices have improved in terms of connectivity, screen resolution and technical capabilities, this practice is being used more and more. However, you don’t want your efforts to have the same effect as the dreaded telemarking call so there’s a right way and a wrong way to go about it. Hiring a marketing company can help you ensure you do the latter. Email Email is not always the most efficient since unsolicited emails can end up as junk mail or spam that gets trashed without being read. You also don’t want to alienate your customers or potential customers by inundating them with email, even if they’ve asked to be included on your distribution list. Engaging a marketing company will help you make the most of email advertising and reduce the potential for customer frustration.

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Alain Purney

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