Not to sound like a broken record, but, here we go yet again. Google sure knows how to keep the SEO community on its toes, as evidenced by another recent unconfirmed Google search ranking algorithm update.
For those who haven’t been keeping tabs, this is one of at least six updates to roll out in the last couple of weeks.
The most recent one appears to have rolled out between October 15 and 18, according to Search Engine Journal.
While nothing too crazy seems to have occurred, chatter in the search engine forums shows that many SEOs are experiencing significant effects.
For instance, some have reported drops in traffic between 20 and 30 percent, along with rankings for their main keyword phrases.
Here are a few direct quotes taken from WebmasterWorld that support this:
“Huge decline so far this morning in traffic… -20% or so. Haven’t ever seen this happen before….”
“Starting the morning with a massive decline in USA traffic, -74% at 10:30am. CA -40%, home page down 40%. UK / AU normal. Rather than the usual starting off normal and dropping off a cliff at 8-9am sharp, today traffic has been very low across every hour. This is happening so often now that you really can’t call in an “update”…Google just goes from massive decline to the next 2-3X a week now…traffic has been abysmal since September 14th.”
“Search is down 30% and direct is down 35% as of 12:30pm today…what a freakin catastrophe Google is every day now.”
“Even for a Saturday this is very quiet, 15 hours of my Googleday gone and traffic at 26% of average. The last 3-4 hours of my Friday night were also quiet.”
“Saturday traffic was relatively normal, but today USA and UK traffic are both down more than 40%. My daily home page traffic is perpetually down for weeks, sometimes by as much as 60% on any given day. This was also the case in June, when my home page would just vanish from the SERPs every other day.”
Here’s what the tracking tools had to say: