With the Holiday season approaching, many small business owners ask themselves the same question: “How can I improve my sales numbers?” And while there are things you can do – that will improve your chances – like getting on the Shopping results, keeping track of your campaigns and customers, or refreshing your evergreen content – there are also things that can hurt your visibility. To prevent that, make sure your website is working as it’s supposed to and keep on reading this article and find out what to look out for.
Check for errors
Are there any important pages blocked from being crawled or indexed? Are there any slow-loading pages or broken categories? Did you add alt text in all images so the bots can process them easier? Are there any duplicate pages? Makes sure you’ve done your part when it comes to honest Google’s work of getting your website on that first page. Check out these most common errors and tips on fixing them.
How’s your User Experience?
You don’t want your potential customers to get to your page and then leave it as soon as it loads. And we hope it loads fast. Unless your product is a God-given and can’t be bought somewhere else – you need a good user experience. Scratch that – you need a great UE. Make your website easy to use, make it fun and social. Don’t let your users wander around your website and keep them on the right path – you published a blog post? Why not add some related products underneath the post – just to make it easier for your potential customers? Or maybe adding a special Holiday page with all your Black Friday sales? The moral of the story is – think about your consumer.