Twitter users will soon be able to monetize their tweets for the first-time ever. This will be possible through the platform’s new “Super Follow” feature, which will allow followers to pay creators in exchange for premium content. The new feature is expected to be launched later this year.
The premium feature has reportedly been in the works for several years, as Twitter has looked for new ways to diversify its revenue stream and become less dependent on advertising. In fact, in 2020, Twitter surveyed users and asked what features they’d like to see from a potential subscription service.
So, what exactly does it mean to “Super Follow” someone? The update, which was announced this week at a virtual event for investors, enables Twitter users to get paid directly by their followers and earn revenue from their content posted on the platform.
Payment will come in the form of a monthly fee, starting at $4.99 a month.
For followers, Super Following a page opens the door for perks such as:
A supporter badge
Deals & discounts
Think of it kind of like Patreon or Only Fans – except the Twitter version will likely be more lucrative for media publications and journalists instead of influencers.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” a Twitter spokesperson told Mashable. “Super Follows is not available yet, but we’ll have more to share in the coming months.”