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Twitter Update Gives Users the Ability to Monetize their Own Content New Super Follow Option Will be Twitter's First Ever Paid Feature for Users

author image Written by: Nicole McCormick           Categories - In The News

Twitter users will soon be able to monetize their tweets for the first-time ever. This will be possible through the platform’s new “Super Follow” feature, which will allow followers to pay creators in exchange for premium content. The new feature is expected to be launched later this year.

The premium feature has reportedly been in the works for several years, as Twitter has looked for new ways to diversify its revenue stream and become less dependent on advertising. In fact, in 2020, Twitter surveyed users and asked what features they’d like to see from a potential subscription service.

So, what exactly does it mean to “Super Follow” someone? The update, which was announced this week at a virtual event for investors, enables Twitter users to get paid directly by their followers and earn revenue from their content posted on the platform.

Payment will come in the form of a monthly fee, starting at $4.99 a month.

For followers, Super Following a page opens the door for perks such as:

  • Exclusive content

  • A supporter badge

  • Subscriber-only newsletters

  • Deals & discounts

  • Community access

Think of it kind of like Patreon or Only Fans – except the Twitter version will likely be more lucrative for media publications and journalists instead of influencers.

“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” a Twitter spokesperson told Mashable. “Super Follows is not available yet, but we’ll have more to share in the coming months.”

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.