Twitter users will soon be able to monetize their tweets for the first-time ever. This will be possible through the platform’s new “Super Follow” feature, which will allow followers to pay creators in exchange for premium content. The new feature is expected to be launched later this year.

The premium feature has reportedly been in the works for several years, as Twitter has looked for new ways to diversify its revenue stream and become less dependent on advertising. In fact, in 2020, Twitter surveyed users and asked what features they’d like to see from a potential subscription service.

Read More: You Will Finally Be Able To Edit Your Tweets!

So, what exactly does it mean to “Super Follow” someone? The update, which was announced this week at a virtual event for investors, enables Twitter users to get paid directly by their followers and earn revenue from their content posted on the platform.

Payment will come in the form of a monthly fee, starting at $4.99 a month.

For followers, Super Following a page opens the door for perks such as:

Exclusive content
A supporter badge
Subscriber-only newsletters
Deals & discounts
Community access

Think of it kind of like Patreon or Only Fans – except the Twitter version will likely be more lucrative for media publications and journalists instead of influencers.

“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” a Twitter spokesperson told Mashable. “Super Follows is not available yet, but we’ll have more to share in the coming months.”

Tags - In The News, monetization, premium content, Twitter, Twitter super follow

What Is It?

Branding content tags are labels that can be added to a piece of content created by someone which features a brand or third party’s product. Tags are the latest feature that Meta is introducing in helping to create branded content.

Meta explains Branded content as:

“produced by a publisher or creator for payment by a business partner, where the partner influences the content or is featured in it.”

The branded content tag is presented on Facebook Reels as a ‘Paid Partnerships with’, where partners can “…convert these Reels to Branded Content Ads (‘Sponsored with’ label).” So not only are content creators benefiting but so are business partners and brands. Essentially, once a brand is tagged in the content, they will get a run-down of metrics from your post.

Here’s a step by step guide to creating a branded content post on Facebook Reels:

Meta Focusing In On Monetization

This isn’t the only move Meta has made recently in creating monetization options for content creators. Facebook Reels are on the come up for sure, but Meta has also had to focus attention on Instagram’s options for creators to make money.

In late August, Meta was spied testing Instagram Gifts as a way for content creators to receive tips or donations from users on their content. You might be wondering why Meta is making so many changes as of late. Well, its because ever since TikTok came on the scene, short form content has been taking over. In other words, that’s where it at if you want to make more coin on platforms.

Short Form Content Battles

Its not just Meta that’s upping their game either, TikTok is even having to boost their strategies for monetization. YouTube’s Shorts have made waves lately and we wouldn’t be surprised if they take the lead in short form content.

Platforms these days seem to adapt each others strategies, but Meta’s branding content tags is an effective and versatile features that will keep creators and brands happy.