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Twitter Testing New Options For Attaching Content Video, Images and GIFs in a Single Tweet?

author image Written by: Rabije Gashi Corluka           Categories - In The News

Even though the younger generation doesn’t want us to use GIFs anymore (yeah, I’m confused too), Twitter is testing an option that would let us attach not only oh-so-convenient-and-dear GIFs but other media as well. Seems like Twitter is working on increasing engagement and encouraging more creativity among its users.

 

This option could make way for more creative opportunities, expand its expressive tools and help businesses connect with their audience better. However, no one knows when this option will see the light of day.

Read More: Should You Start Creating Video Content? 

Social Media Today reached out to Twitter and asked for a comment, but they got no specific response, which doesn’t come as a surprise since Twitter itself doesn’t know what the platform will be like in the coming period, with Elon Musk buying the platform.

Read More:  How And Why Did Elon Musk Buy Twitter?

Another great thing about this option is the possibility to better showcase your product. With a single tweet, you could offer a photo of your product and a how-to-use video. That way, you can highlight everything there is about your product in a single place, making this option also opens a possibility to make ads more effective.

Read More: Do You Need A Video Content Strategy?

On the other hand, you can also consider using GIFs for communicating with your audience, or use them as promo content – you can let your creativity decide – the possibilities are endless.

Since we don’t know when exactly this option will be available, it wouldn’t hurt to put some ideas on paper and consider customizing your Twitter strategy.

 

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Instagram Updating Its Ranking Algorithm 

04/21/2022

Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.

 

Read More: Instagram’s Main Feed Going Full Screen

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

Read More: Instagram Subscriptions Tests Three New Features

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.

 

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Why Do People Still Read Blogs?

03/25/2022

We already covered the benefits blogging can bring to your website and business. But why do people even read blogs? Aren’t blogs dead? Well, are you reading this? The latest research says that 77% of Internet users regularly read blog posts. So, obviously, blogs are still relevant.

But the way we read them is a bit changed. It often happens that the reader doesn’t even read the whole post, just glances over it. This is why you need to capture their attention and ensure they spend some time on your page and make the answer to their questions obvious. Also, you have to know WHY they came in the first place. So, take a look at the list below and find out why people still read blogs.

Top Reasons People Still Read Blog Posts

People are in constant search of answers. We consume information in much bigger amounts than ever before, and we consume it in a different way our ancestors did. So, it’s obvious that the reader comes first and you can’t serve them the information they didn’t ask for like we used to do before the internet and social media. And you know what – I like it! I love that Google gives me answers before I even finish typing in the question. And that’s reason number one.

To Find Answers Quickly

People (me, I am people) look to spend as little time as they can search for answers to their questions, whatever it might be. And they want to learn something new. That’s why bulleted steps for creating the infamous 2020 TikTok coffee work great on Google. That’s why Youtube tutorials usually rank first on SERPs. That’s why you should get to writing.

They Want to Be Entertained

The birth of infotainment proves that. Being entertained while also learning something new is what people generally love. So, content that will make them laugh, feel understood, and teach them how to apply foundation not to look cakey works. Also, in the light COVID – 19, people wanted to escape reality. And that’s how TikTok boomed. Also, what do you think is why you keep watching Netflix after a long day at work? Google it, I dare you.

They Want To Be In The Loop

This one goes to people who try to inform themselves as much as they can about current trends in their industry, says Hubspot. And we can take them as an example. By posting about current trends in digital marketing, they became the go-to place for information and education on marketing.

Honourable Mentions

There are a few more reasons people still care about blogs:

  • To learn a new skill by following along a detailed guide
  • To connect with other like-minded people
  • To decide whether they should buy a particular product or book a service
  • To understand how a specific product they just purchased work

Tips For Creating A Blog

  • Choose fonts that can easily be read
  • Be relatable
  • Have a fast-loading page
  • Use white space
  • Format properly

Be authentic

Yes, that one deserved its own heading. While writing about an industry you love and care about, you can offer your opinion. Your experience is valuable and you probably know what you’re talking about. That’s exactly how you can build a great trustworthy relationship with your audience and build authority. You don’t have to write in the same style someone else does. You don’t have to sound fake or neutral. Find your tone of voice and use it. Make the content entertaining and informative, and make it while having fun.

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