Twitter is the latest social media platform to launch a built-in shop component.
On July 28, the platform announced that it would be rolling out the Shop Module.
This feature will be available to select Twitter users only, and will offer users a way to purchase products directly from someone’s Twitter profile. Learn more below.
A Shopping Feature Was Announced Earlier This Year
Back in March, the Investor Relations Twitter account posted a thread in which it announced that the platform would create a shopping feature.
We’ve historically known that there are millions of small businesses on Twitter, but we weren’t doing a great job making the case to them for why they should advertise and making it really easy for them to buy ads. $TWTR
— Twitter Investor Relations (@TwitterIR) March 3, 2021
Twitter’s plan for its eventual shopping tool included the following:
First, improve DR products through app installations
Next, encourage Twitter users to show interest in brands
Finally, help Twitter users make purchases directly through the platform
What is the Shop Module?
The Shop Module is Twitter’s new in-app shopping tool.
In Twitter’s announcement, Product Lead Bruce Falck says the new feature “allows us to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them.”
The tool is only available for select Professional Profiles in the U.S. – these are special types of accounts for businesses that were unveiled earlier this year.
In these profiles, the Shop Module will appear at the very top of the screen. When clicked upon, users will be able to browse through a carousel in the app and make direct purchases.
“With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged — like a new jersey from your favourite sports team — or that provide lasting impact — like a new skincare regimen,” wrote Falck. “And, fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter.”
Currently, the feature is only available in the United States, but Twitter plans to roll it out to more users across the world.