Twitter’s New Shop Module Enters Beta Testing Professional Profiles Can Launch Twitter Shops

author image Written by: Wade Morris           Categories - eCommerce, In The News

Twitter is the latest social media platform to launch a built-in shop component.

On July 28, the platform announced that it would be rolling out the Shop Module.

This feature will be available to select Twitter users only, and will offer users a way to purchase products directly from someone’s Twitter profile. Learn more below.

A Shopping Feature Was Announced Earlier This Year

Back in March, the Investor Relations Twitter account posted a thread in which it announced that the platform would create a shopping feature.

Twitter’s plan for its eventual shopping tool included the following:

  • First, improve DR products through app installations

  • Next, encourage Twitter users to show interest in brands

  • Finally, help Twitter users make purchases directly through the platform

What is the Shop Module?

The Shop Module is Twitter’s new in-app shopping tool.

In Twitter’s announcement, Product Lead Bruce Falck says the new feature “allows us to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them.”

The tool is only available for select Professional Profiles in the U.S. – these are special types of accounts for businesses that were unveiled earlier this year.

In these profiles, the Shop Module will appear at the very top of the screen. When clicked upon, users will be able to browse through a carousel in the app and make direct purchases.

“With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged — like a new jersey from your favourite sports team — or that provide lasting impact — like a new skincare regimen,” wrote Falck. “And, fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter.”

Currently, the feature is only available in the United States, but Twitter plans to roll it out to more users across the world.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Facebook Pay is Coming for Shopify Merchants


Facebook’s quick payment tool has helped online shoppers make transactions for years, but the feature has only been available on Facebook’s family of apps – until now.

This week, Facebook announced that the feature, called Facebook Pay, will come to third-party retailers later this summer.

Specifically, Facebook Pay is a tool that can be implemented into existing retail apps. It allows users to make purchases, transfer money to other users, support fundraisers, and store payment information for easy access.

In a blog post, Facebook revealed that it would extend availability beyond Facebook’s apps for businesses who want customers to be able to use Facebook Pay on their own sites.

“Facebook Pay is designed to help businesses drive conversion higher by giving customers a low-friction and mobile-friendly way to pay online,” the post says. “Payment details are encrypted and securely stored, eliminating the need for businesses to manage customers’ card or bank account numbers.”

Facebook says that Shopify merchants will be the first to have access, beginning in August. Then, Facebook will begin to rollout the feature to more platforms and payment service providers.

READ MORE: ‘Shopify Unite’ Previews Features For Developers, Merchants

For customers, the option to use Facebook Pay will be available as a checkout option. They can log in using their Facebook credentials, allowing them to access their stored information instantly.

To see if Facebook Pay is available in your country, click here.

READ MORE: Shopify Brings New Features to Quick Pay System Shop App

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