New Tool Offers Users More Info on Best Time and Day to Publish a Tweet
Twitter launched a new insights tool that gives publishers access to data to help find the best day and time to tweet, based on user engagement. Dubbed “Timing is Everything,” this insights tool took months for the company to build and develop. It’s part of an effort to provide users with more actionable data, according to Twitter. There’s a catch, though: the tool focuses on video tweets. Timing is Everything displays historical data that shows when audiences are most often on Twitter and watching and engaging with video tweets. The data in the tool is meant to help publishers maximize video engagement, conversation, and viewership. But it’s important to note that the tool doesn’t actually show when a user’s followers are watching videos. It offers aggregate data—the times and dates when all users are generally watching any video, not just yours. This is broadly helpful; it provides publishers with greater insight into reaching a wider audience with their video tweets. Plus, once you’ve determined the best time to publish content, you can schedule them directly through the platform’s Insights page. “We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy,” said Twitter in their announcement post. This is a great tool for finding ways to push out organic video tweets. That said, it still leaves room for determining the best time to tweet, period. Because of the nature of the data, you’ll also have to take more time to examine when your best times are for reaching your target audience. Still, it’s a welcome tool and one that will help get more video content out in front of an audience faster. Want to start using Timing is Everything? Access it through Twitter’s Media Studio—use the analytics dropdown menu and select Insights to get going.