When It Comes To Your SEO Service, Keywords Can’t Stand Alone
The early days of content marketing and SEO services were something of a golden age. All you really needed for your website to rank was excessive tagging on your backend. Major algorithm changes took months to implement, leaving web users frustrated as they sifted through websites full of keyword-stuffed content. As Google entered the scene, creating and refining intelligent search algorithms, things changed. Before long, the approach to SEO shifted dramatically. Now, a catchy title, smart description, and trusty keywords are a source of SEO success. But that isn’t all. Good on-page content, optimized for mobile-first search engines, has become a very strong contributor to rankings. Here’s how you can use good content to help boost your presence online:
The Formula for Good SEO Is Changing
A strong title, engaging description, and relevant keywords seem like a fairly straightforward formula for your webpage or blog post. Of course, if it was that simple, everyone would be doing it! SEO services are an ever-fluctuating industry. As search algorithms evolve to provide a higher-quality experience for web users, so do the requirements for your web content. Google has caught on to keyword spamming, and its algorithms continue to push for content that can add to the user experience. This means the demand for shareable and informative content is greater than ever.
Long-Winded Content is Floccinaucinihilipilification*
*Floccinaucinihilipilification (n.): Estimation that something is valueless
Simple language and straightforward content go a long way in SEO. While it can be tempting to use a phrase or word you really love, there are a few good reasons why you shouldn’t:
- It’s obscure—if you have to define the word every time you use it, find a simpler version.
- It’s pretentious—at best, your content is in a passive voice; at worst, you sound like you’re showing off.
- It doesn’t work—keep it simple! If you can say it in three words, don’t use five.
So even though floccinaucinihilipilification may be your favourite word in the English language, using it actually decreases the value of your web content (something we find very ironic).
Keep Calm and Give Real Facts
Plain language goes hand-in-hand with delivering a message to your audience. Having concrete facts you can stand behind lends authenticity and credibility to any message… You know it, I know it, everybody knows it! (Or do we?) You want to broadcast your facts, REAL facts, for everyone to see.
Visitors Need You
When it comes to advertising your services, you need to quickly get across the value of your product or service. You need visitors to take action. Whether that action is to get a quote, buy a product, or sign up for a mailing list, you need to convince your visitor that that’s what they really want to do. And no matter what, don’t hide behind vague language. If you don’t believe yourself, how do you expect others to believe you?
Write for Skimmers
And we don’t just mean search engines scanning through your content—most people tend to skim an article instead of reading it all the way through. That’s why your content should be broken up and easy-to-read. Use subheadings, images, and lists to help draw your reader’s eye, and use good on-page content to draw them in. If content is skimmable, it is:
- Shareable—people are more likely to push it out to their networks.
- Memorable—if it’s easy to digest, you can make a lasting impression.
- More likely to encourage participation—people will comment, like, or even upvote your content.
- Engaging—plain language tends to be how we speak, so it’ll draw more readers in.
DON’T Overstay Your Welcome
When you’ve made your point, it’s time to wrap things up. In most cases, this means a short summary of the page or article followed by a strong call to action.
DO Use A Strong Call to Action!
It’s important to provide your audience with a “next step” that they can take. Your goal is to support your SEO services, after all! Remember, your visitor needs YOU. Using good on-page content can be a challenge, but following the basics we’ve outlined here will go a long way. And if you liked this article, check out some of our other helpful tips so you can make the most of your SEO.