Things Are Changing, And So Should You

author image Written by: Content Team           Categories - Digital Marketing, SEO Tips

When It Comes To Your SEO Service, Keywords Can’t Stand Alone

The early days of content marketing and SEO services were something of a golden age. All you really needed for your website to rank was excessive tagging on your backend. Major algorithm changes took months to implement, leaving web users frustrated as they sifted through websites full of keyword-stuffed content. As Google entered the scene, creating and refining intelligent search algorithms, things changed. Before long, the approach to SEO shifted dramatically. Now, a catchy title, smart description, and trusty keywords are a source of SEO success. But that isn’t all. Good on-page content, optimized for mobile-first search engines, has become a very strong contributor to rankings. Here’s how you can use good content to help boost your presence online:

SEO services are adapting to changing algorithms.
The formula for good SEO now focuses on quality content that doesn’t rely on spammed keywords.

The Formula for Good SEO Is Changing

A strong title, engaging description, and relevant keywords seem like a fairly straightforward formula for your webpage or blog post. Of course, if it was that simple, everyone would be doing it! SEO services are an ever-fluctuating industry. As search algorithms evolve to provide a higher-quality experience for web users, so do the requirements for your web content. Google has caught on to keyword spamming, and its algorithms continue to push for content that can add to the user experience. This means the demand for shareable and informative content is greater than ever.

Long-Winded Content is Floccinaucinihilipilification*

*Floccinaucinihilipilification (n.): Estimation that something is valueless

Simple language and straightforward content go a long way in SEO. While it can be tempting to use a phrase or word you really love, there are a few good reasons why you shouldn’t:

  • It’s obscure—if you have to define the word every time you use it, find a simpler version.
  • It’s pretentious—at best, your content is in a passive voice; at worst, you sound like you’re showing off.
  • It doesn’t work—keep it simple! If you can say it in three words, don’t use five.

So even though floccinaucinihilipilification may be your favourite word in the English language, using it actually decreases the value of your web content (something we find very ironic).

SEO services should focus on plain language to improve rankings.
Chances are, if you have to look it up, it’s not going to help your SEO.

Keep Calm and Give Real Facts

Plain language goes hand-in-hand with delivering a message to your audience. Having concrete facts you can stand behind lends authenticity and credibility to any message… You know it, I know it, everybody knows it! (Or do we?) You want to broadcast your facts, REAL facts, for everyone to see.

Visitors Need You

When it comes to advertising your services, you need to quickly get across the value of your product or service. You need visitors to take action. Whether that action is to get a quote, buy a product, or sign up for a mailing list, you need to convince your visitor that that’s what they really want to do. And no matter what, don’t hide behind vague language. If you don’t believe yourself, how do you expect others to believe you?

Write for Skimmers

And we don’t just mean search engines scanning through your content—most people tend to skim an article instead of reading it all the way through.

SEO services should focus on skimmable content to keep the reader's interest.
Focus on skimmable content so visitors stick around and don’t get bored.
That’s why your content should be broken up and easy-to-read. Use subheadings, images, and lists to help draw your reader’s eye, and use good on-page content to draw them in. If content is skimmable, it is:

  • Shareable—people are more likely to push it out to their networks.
  • Memorable—if it’s easy to digest, you can make a lasting impression.
  • More likely to encourage participation—people will comment, like, or even upvote your content.
  • Engaging—plain language tends to be how we speak, so it’ll draw more readers in.

DON’T Overstay Your Welcome

When you’ve made your point, it’s time to wrap things up. In most cases, this means a short summary of the page or article followed by a strong call to action.

DO Use A Strong Call to Action!

It’s important to provide your audience with a “next step” that they can take. Your goal is to support your SEO services, after all! Remember, your visitor needs YOU. Using good on-page content can be a challenge, but following the basics we’ve outlined here will go a long way. And if you liked this article, check out some of our other helpful tips so you can make the most of your SEO.

Content Team

New Video Page Indexing Report Coming To Google


A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

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Short Videos Overtaking Search


It seems like Google is favouring Short Videos over Web stories lately. Glen Gabe and Brodie Clark noticed Google showing more short videos on mobile search, so there might be a chance for Short Videos to totally replace the Web stories. This might be a good time for you to think about whether it’s worth investing in those anymore.

Short videos were first introduced in November 2020 and started adding video content not only from YouTube, but Instagram, TikTok, and Facebook videos too.

The concept of web stories has been around since the beginning of 2018, but was originally known as AMP Stories, then Visual Stories, and is now officially named Web stories. Just recently, you could have noticed Web Stories showing for competitive key phrases.


Google has been testing the implementation of short videos in SERPs for a while now. They explained that by saying how this clear and concise format is great for satisfying specific queries.

As explained by Google Product Manager Danielle Marshak, who oversees videos in search results, a short video is a video that is less than five minutes long and recorded in a vertical aspect ratio. As long as it doesn’t require an app, but can be accessed through an URL, video content is being crawled into and indexed just like any other content.

And this format, it’s really cool because as I mentioned, it is very concise. You can get a lot of information in a short period of time, and you can also get a lot of different views and perspectives…

So we think this kind of content could be useful for a lot of different types of search queries, and we’ve been experimenting with how to show it to users more often. – she had said before.

Looks like Google wants to make everyone happy by offering different options that should help you get specific information in the format that you like the most. And we’re here for it.


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