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The Importance of Local SEO Services

author image Written by: Content Team           Categories - SEO Tips

Local SEOOne universal truth of digital marketing best practices is that localizing your strategy for SEO rankings has always been good for business. If you install windows and doors in the Ottawa area, then you want people in that area to see you online. If you’re frequently popping up in the search engine results pages (SERPs) of people in Toronto and Montreal, then it doesn’t matter how well you rank in their searches. The bottom line is, non-local traffic to a highly localized business will just not convert. You need to focus on making the people searching for you in the same geographic region see you. Utilizing local SEO services (as opposed to national) means optimizing your online presence to reach those closest to you. Local SEO rankings will depend on a number of factors, such as: Geographic Keywords Keyword optimization is always an important part of boosting your SEO rankings, but when you’re thinking local, it goes a step further. If your avant-garde chain of popular hipster coffee houses has yet to expand out of your city, then you don’t want to use “Canada” in your keywords. Try using phrases that include “Ottawa.” And you can even get more local than that! If someone is searching for the best place to get coffee in the ByWard Market (where one of your shops is), you want to be on those SERPs, too. Accurate, Consistent Listings When you list your business on Google, Bing, Facebook, and other such sites, make absolute sure that information such as your address, phone number, and business hours are always accurate, up-to-date, and the same across the board. This kind of local SEO service is especially important in the age of mobile browsing. When someone is already on the go and they use their phone to find your business, they need to know where you are and when you close. Customers’ trust is a delicate thing, so don’t lose it by letting them think you’re open when you’re not. Which leads to… Good Rankings, Better Reviews Say your business is at the very top when someone Googled “plumbing services in Ottawa.” Well done! This high SEO ranking will surely get you the most traffic. Just one problem: your competitor, two rankings down, has a five-star review, and you only have three and a half. Now, not only will they get more clicks, but eventually that will lead to them topping you in rankings. Focus on delivering your clients the best service. Encourage higher rankings and word-of-mouth referrals. There is absolutely no substitute for quality content, products, and service, and with these, higher SEO rankings will happen organically. Whatever your business provides to local clientele, these local SEO services are always a sure way to make sure that you are the best – and most engaging – in town!

Content Team

Voice Search and SEO: Trends and Results

02/15/2018

Is Your SEO Primed for the Boom of Voice-Driven Searches?

There’s no denying it; voice search is taking over. More and more people opt for their digital assistants over typing or tapping on a keyboard. Whether it’s Siri, Google Home, or Alexa, around 41% of adults and 55% of teens use voice search at least once per day. So, why do we use voice search?

  • Voice search is easy and convenient;
  • Multitasking is easier and safer, as you’re not constantly staring at your device;
  • It makes your searches more efficient, and;
  • It’s the future.

Voice search won’t make text obsolete anytime soon, but it’s clear we are on the brink of a revolution in how we interact with these devices. To be proactive as a business owner it’s important to understand how you can leverage voice-search to improve your client’s experience with your product or service.

Almost Identical results

You might be wondering: “Is there a difference between voice search versus searching using only keywords?These cats agree, you should consider voice SEO optimization for your business.The short answer? No. Both searches yield identical results. The not-so-short answer? Voice search is based on text search. That means there’s no difference between speaking or typing out the query. You can try this yourself! Use the voice search feature on your phone and compare the results by typing the same search terms. Same results, right? But of course, no one uses Google search the way they speak. For example, chances are you’ll see a difference in SERPs if you type out “pizza restaurant Ottawa” compared to saying, “I’m hungry, find a pizza restaurant near me.” That conversational tone actually reveals the needs of the user in a subtle way, and search results reflect this shift.

Phrases Over Words

When people type into their devices, they often use text-based queries instead of questions. The way we communicate with our phones or tablets through voice-search, however, offers much more nuance. We tend to speak to our phones and digital assistants in full phrases or questions. Marketers must optimize content for this new way we interact with search. Think of it as a conversation. You’re more likely to ask, “Where can I find sofas on sale?” as opposed to “sofas for sale.” As we begin to understand that people search by formulating a written question over keywords, it’s important to consider how you can optimize your content for this transition. One of the best solutions is to incorporate an FAQ page on your website. FAQs contain several conversational questions about your business, services, products, etc., and are incredibly useful for voice-driven searches. For example, if your website contains answers to common questions people may have, then Google will see your websites as the ideal place to get answers to those same questions. For example:

  • How much does a smartphone cost?
  • What equipment do I need for my new pool?
  • When is the next sale for electric cars?

These natural, conversational questions used in voice-assisted searches can be used as titles and the subsequent paragraph or content provides answers to these questions. Are you ready for the voice SEO revolution?

Demand, Don’t Ask

So, where is voice search heading? While questions will take precedence over keyword searches, demands will soon hold priority over both. Instead of simply asking, “How do I get to the ByWard Market?” a statement such as “Take me to the ByWard Market” will likely be the norm.

The Takeaway

As voice search is quickly evolving, marketers should begin to put a little more emphasis on optimizing for this new way of interacting with search. That’s not to say drop what you’re currently doing and put all your focus in voice-search. There’s no real way of knowing exactly where this wave is taking us, but preparing yourself by keeping up with trends, adapting your SEO practices, and evolving your content accordingly should get you ahead of your competition. Ultimately, at SEO TWIST we no longer focus on just offering information. We look at conversational queries people use to find what they need and blend those natural language questions into our clients’ content so that their websites answer voice-driven questions searchers are looking for, perhaps even directly. Passion led us here! Let us help you with your digital marketing strategies.

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Maximize Your Business Exposure with Local SEO

01/10/2018

How Local SEO Services Can Benefit Your Business

All businesses need online exposure if they want to compete in online and local markets. These days, more people use online search to find local businesses, so if you have yet to optimize your business online, you’re missing out. Local search engine optimization (SEO) services can help optimize your online presence, improve your site’s rankings, help customers find you easily, and keep you ahead of your local competition. Local SEO is all about giving your business the best exposure possible in a growing sea of competitors. Here are a few ways local SEO services can help your business rank higher—and maybe even outrank competitors—in local search results.

Optimize Title & Meta Description Tags

These tags show up in search results, providing users with a brief overview of your website content. How you use these tags will influence whether or not users will click on your website. Local SEO services can write compelling and concise descriptions to make your business stand out from the rest—and boost click-through rates. Here are some tips to help you avoid using poor titles and descriptions—i.e. being cut-off for search results for being too long—and to make the most of the space you have to attract local customers:

  • Only use page names—i.e. Home, Contact Us, Products, Services, FAQ—that help users navigate your site easily;
  • Include the name of your city and service area;
  • Use one targeted keyword near the beginning of the tag.

Create Online Local Business Listings

“Find me on Google!”
Online local business listings are necessary to help users find you through online search. It’s incredibly important that these listing are accurate and consistent across the web. Use major online listings and local listings for your city through a local business directory. It also helps to have accurate business information—name, address, and phone number (NAP)—on citation data aggregators—these distribute your business information online.    

Claim Your “Google My Business” Page

Local SEO Services can help you finalize the "Google My Business" process.
Google My Business
If you want your business to show up on Google’s local search results—most notably, the three-pack of the top three local businesses—make sure to claim your business on Google My Business. Once you’ve gone through the verification process, local SEO services can complete and optimize your business page with descriptions, categories, business hours, accepted methods of payment, and quality photos of your logo, products, and services. The same should be done with Bing’s local business directory.

Increase & Monitor Reviews

This review is for you.
Online reviews matter, a lot. Good reviews can help you rank higher on search and persuade customers to choose your business over another. Local SEO services can help you get reviews, manage them, and respond to them across different platforms. Reviews always need a professional response to show that your business cares about customers. Aim for reviews on your Facebook page and your Google My Business page since these reach a wider audience. The more positive, quality reviews you have on Google, the better your ranking will be.

Add Structured Data Markup to Your Website

Structured data markup should be added to your website’s code to give search engines your business information—including products, services, and reviews. This will give your business a competitive edge in local search. This data helps Google’s spiders read and understand the content that is on your website. Whether you have many competitors or few, exposure with local SEO is necessary for today’s world of online search. Get more visits and reach more local customers with the help of local SEO services.

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