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Study Finds That People Are Less Likely to Use Google If Given the Choice

author image Written by: Nicole McCormick           Categories - Digital Marketing, In The News

Search Engine Study Explores Shift in Users Preference For Google Alternatives

Have you ever imagined a world without using Google to carry out searches? Seems pretty far fetched, right? Maybe not so much. According to one recent study, users’ preferences may be shifting away from Google in favour of other search options. The study, commissioned by private search engine, DuckDuckGo, found that a large group of people would prefer to use non-Google search engines if they had the choice. The goal of the study was to determine which search engines people would choose if presented with a preference menu on their Android devices containing other search menu options besides just Google. Over 3,000 adults living in the US, UK, Germany, and Australia took part in the study, and were presented both 4 and 8 search engines to choose from. Source: DuckDuckGo DuckDuckGo found that in each country it surveyed, participants that were presented with 8 search engine options were more likely to select non-Google search engines. “We found that in each surveyed country, people select the Google alternatives at a rate that could increase their collective mobile market share by 300%-800%, with overall mobile search market share immediately changing by over 10%. (Of course, this is dependent on which search engines are on the search preference menu),” the study said.

So, What Search Engines Would Users Prefer?

As for what people chose instead of Google, the study found that DuckDuckGo was the second most selected search engine in the preference menus, indicating an increasing demand for private search engine options. Source: DuckDuckGo DuckDuckGo also asked study participants what factors would cause them to use a different search engine. The top response was “better quality results,” followed by “if it didn’t collect any personal data about me or my searches.”

What Does All of This Mean?

The findings suggest that smartphone users aren’t aware that they have the ability to switch their default search engine. And those who do know they can change their preferences are met with obstacles, according to DuckDuckGo. “…those who do attempt to change their Android search defaults face obstacles like hard-to-change home screen search widgets. Google’s pervasiveness in search is difficult to dissipate; the company has many levers that exert magnetic forces, pulling people into its search engine,” the study said. But as more people become familiar with alternative search engine options and the ability to change preferences on their smartphones, DuckDuckGo expects an even greater shift over time. However, the study also added that Android features such as Google Assistant, use of other Google products like Gmail, along with Google prompts such as pop-up boxes, could potentially draw people back to using Google.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Updated Performance Max Campaigns

04/28/2022

Performance Max campaigns in Google Ads have been updated with three new features, Google announced earlier this week. Among the additions are New customer acquisition goals, new Performance Max insights reports, and a one-click upgrade tool for Smart Shopping. Let’s dig right in and see how these features can help drive your business!

New Customer Acquisition Goals

You can now use your data to help Google identify (and target) new customers with PMax campaigns. This feature should help you identify who’s a new sure, who’s an old one, which will definitely help with the strategy. There are a few options available:

  • Customer Match Lists – When first-party data is uploaded (name, email, phone, country, postal code), Google gives a match rate that shows how many of your customers have a matching Google account that can be used for targeting. Much cooler than third-party cookies, eh?
  • Conversion Tags – using them might help the new feature cut out people that aren’t new
  • Google’s Autodetection Method – Besides the previously seen Google detected purchase conversion tracking in Smart Shopping, Performance Max also has new machine learning models that predict whether a user is a new customer or an existing customer.

Performance Max Insights Reports

Photo source: support.google.com

If you’re looking for more information on campaign performance, you will be pleased with this new feature. There are two new additions to the insights page:

  • Asset Audience Insights – this will tell you how text, images and videos ‘resonate with specific customer segments’. That means you will be able to see what your customers engage more with, with what content.  Using those insights, you can customize your marketing strategy!
  • Diagnostic Insights – these insights will show you all the issues that might prevent your ads from showing. It will also give you some suggestions on how to fix it.

One-click Upgrade Tool For Smart Shopping

This will begin rolling out soon, Google said, and Smart Shopping and Local campaigns will no longer exist. You’ll get notified when the tool becomes available and after you upgrade it, a new Performance Max campaign will be generated and keep the information from previous campaigns.

Here’s how to upgrade:

 

Why Is This Important?

You already know that tracking everything is the key to success. Well, one of the keys. These additional insights will not only help you keep track of your customers’ engagement and preferences, but will help you develop and customize your marketing strategy. Like it or not, Performance Max is alive and kicking and adapting to it sounds like the smartest choice.

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TikTok More Popular Than Google In 2021

12/30/2021

For the first time in the last 20 years, Google wasn’t the most popular web address in a year – the title now belongs to TikTok.

The social video app owned by ByteDance has been a key digital platform for a while now. Gaining popularity during the pandemic, TikTok is now an opinion-maker of its kind and a go-to solution for targeting the younger generation, Gen Z.

According to Cloudfare, TikTok gained (and remained) number one in the global ranking on August 10, 2021. Before that, it was a back and forth battle with Google, but since then, the video app has mostly taken the lead.

Even though Google managed to come first again a few times, it didn’t win for the holidays. On Black Friday, TikTok rose again – a key fact for e-commerce businesses that rely on Google during the holidays shopping spree.

In comparison, TikTok was number seven in ranking after Google, Facebook, Microsoft, Apple, Netflix and Amazon in 2020.

The app now has more than 1 billion monthly active users and doubled down on privacy, ad measurement and commerce, so it isn’t surprising that brands and marketers are getting more comfortable with advertising on it. The fact that the number of consumers exposed to ads nearly doubled, going to 37% this year, also helps.

After managing to surpass the potential ban in the U.S last year, TikTok continued attracting users and gaining more downloads. It became the first non-Facebook mobile app to surpass 3 billion downloads.

While staying in touch with its users and adapting to changes such as the return of longer videos, TikTok might have the potential to become a leader in the advertisement in the future.

The Year’s Winners By Cloudfare

Top 10 — Most popular domains (late) 2021

  1.  TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Top 10 — Most popular social media domains (late) 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

 

 

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