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Study Finds That People Are Less Likely to Use Google If Given the Choice

author image Written by: Nicole McCormick           Categories - Digital Marketing, In The News

Search Engine Study Explores Shift in Users Preference For Google Alternatives

Have you ever imagined a world without using Google to carry out searches? Seems pretty far fetched, right? Maybe not so much. According to one recent study, users’ preferences may be shifting away from Google in favour of other search options. The study, commissioned by private search engine, DuckDuckGo, found that a large group of people would prefer to use non-Google search engines if they had the choice. The goal of the study was to determine which search engines people would choose if presented with a preference menu on their Android devices containing other search menu options besides just Google. Over 3,000 adults living in the US, UK, Germany, and Australia took part in the study, and were presented both 4 and 8 search engines to choose from. Source: DuckDuckGo DuckDuckGo found that in each country it surveyed, participants that were presented with 8 search engine options were more likely to select non-Google search engines. “We found that in each surveyed country, people select the Google alternatives at a rate that could increase their collective mobile market share by 300%-800%, with overall mobile search market share immediately changing by over 10%. (Of course, this is dependent on which search engines are on the search preference menu),” the study said.

So, What Search Engines Would Users Prefer?

As for what people chose instead of Google, the study found that DuckDuckGo was the second most selected search engine in the preference menus, indicating an increasing demand for private search engine options. Source: DuckDuckGo DuckDuckGo also asked study participants what factors would cause them to use a different search engine. The top response was “better quality results,” followed by “if it didn’t collect any personal data about me or my searches.”

What Does All of This Mean?

The findings suggest that smartphone users aren’t aware that they have the ability to switch their default search engine. And those who do know they can change their preferences are met with obstacles, according to DuckDuckGo. “…those who do attempt to change their Android search defaults face obstacles like hard-to-change home screen search widgets. Google’s pervasiveness in search is difficult to dissipate; the company has many levers that exert magnetic forces, pulling people into its search engine,” the study said. But as more people become familiar with alternative search engine options and the ability to change preferences on their smartphones, DuckDuckGo expects an even greater shift over time. However, the study also added that Android features such as Google Assistant, use of other Google products like Gmail, along with Google prompts such as pop-up boxes, could potentially draw people back to using Google.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

TikTok More Popular Than Google In 2021

12/30/2021

For the first time in the last 20 years, Google wasn’t the most popular web address in a year – the title now belongs to TikTok.

The social video app owned by ByteDance has been a key digital platform for a while now. Gaining popularity during the pandemic, TikTok is now an opinion-maker of its kind and a go-to solution for targeting the younger generation, Gen Z.

According to Cloudfare, TikTok gained (and remained) number one in the global ranking on August 10, 2021. Before that, it was a back and forth battle with Google, but since then, the video app has mostly taken the lead.

Even though Google managed to come first again a few times, it didn’t win for the holidays. On Black Friday, TikTok rose again – a key fact for e-commerce businesses that rely on Google during the holidays shopping spree.

In comparison, TikTok was number seven in ranking after Google, Facebook, Microsoft, Apple, Netflix and Amazon in 2020.

The app now has more than 1 billion monthly active users and doubled down on privacy, ad measurement and commerce, so it isn’t surprising that brands and marketers are getting more comfortable with advertising on it. The fact that the number of consumers exposed to ads nearly doubled, going to 37% this year, also helps.

After managing to surpass the potential ban in the U.S last year, TikTok continued attracting users and gaining more downloads. It became the first non-Facebook mobile app to surpass 3 billion downloads.

While staying in touch with its users and adapting to changes such as the return of longer videos, TikTok might have the potential to become a leader in the advertisement in the future.

The Year’s Winners By Cloudfare

Top 10 — Most popular domains (late) 2021

  1.  TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Top 10 — Most popular social media domains (late) 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

 

 

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Google’s December Product Reviews Update Now Rolling

12/02/2021

Google is rolling out a new search algorithm update called December 2021 Product Reviews. This is the first major update since April when the update was promoting high-quality product reviews. According to Google, the December update could change how your product reviews rank in search results. The update is currently rolling out for pages in English and will take about three weeks for its full completion.

What does it mean?

As explained by Google – if you have improved your content, good things might happen. Or not happen – you’re never really sure when it comes to Google. In other words – if you’ve made positive changes, you may see improvement with this update. But, since ranking depends on various other things, changes can happen at any time for any reason.

Google also said it had received more feedback from users and realized people like reviews with proof of using the products. They like reviews that seem trustworthy and useful. They also prefer to have more options to buy the product. That’s why it offered some advice.

Google’s Best Practices For Product Reviews

  • Give Evidence – visuals, audio, or other links of your experience with the product. This way, you are supporting your expertise and making your review authentic.
  • Provide Links – include different sellers to give an option of purchasing from your reader’s favourite merchant.

It seems like Google wants you to write high-quality, over-the-top product reviews, not a vague description of the product. Show that your content is more than just a necessity and tell a story in a way you know your customers will like. Test the product, evaluate it from a user’s perspective and explain what sets your product apart from your competitors. Here’s some more advice for writing high-quality product reviews.

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