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Why Your Business Needs a Social Media Marketing Strategy

author image Written by: Lia           Categories - Digital Marketing>Social Media Marketing (SMM), Social Media

How Social Media Marketing Can Help Your Business Grow

These days, social media is THE marketing channel all businesses should use. If your business isn’t using social media, then you’re missing out. Most Millennials—today’s most influential generation—are on social media. So, if you want to reach a much larger and more diverse audience and watch your business grow, you need an effective social media marketing strategy. If you aren’t convinced yet, then read on to discover the amazing benefits of using social media as a digital marketing channel.

It’s Cost-Effective

Out of all the marketing channels, social media is the most cost-effective because it’s free to set up a profile. The only costs are for paid advertisements, but this won’t break the bank. You can start out small and watch social media do its magic. Unlike other forms of marketing, like radio or newspaper ads, social media is constantly exposing your brand to others. This goes a long way compared to costly ads that are limited to one audience location and have very brief exposure. Once you post quality content that engages and invites people and businesses to like/follow your page, your business profile will be live and reaching audiences you have never reached before. This is your chance to make a good first impression and develop lasting relationships that will help your business grow. Engaging with users is free, easy, and can certainly increase conversion, so there is an extremely high return on the investment this marketing strategy.

You’ll Get a Boost in Traffic & Conversion Rates

Without social media marketing, your regular customers will be your only inbound traffic. But if you use multiple social media platforms, you can reach more people in various demographics—anywhere in the world—ultimately directing them to your website. Also, when you post content, comments, statuses, and engage with users on social media, users will view your brand as humanized and trustworthy. It’s important to realize that each post on social media has the chance to boost inbound traffic and conversion rates.

Word-Of-Mouth Marketing

Since most consumers trust and rely on reviews both online and within their social networks, word-of-mouth marketing is one of the most effective ways to increase brand awareness and gain new customers. On social media, users will recommend and praise products and services freely which will obviously benefit your business in more ways than one. So, if you provide excellent products and customer service AND you’re on social media, then users can post good reviews to boost your business.

Raises Brand Awareness & Authority

More consumers will be aware of your brand just from seeing your pages on social media. You can also earn their trust by engaging directly with customers on a regular basis. Users will be impressed to see the human-side of a business with personalized responses instead of robot-like automated responses. Also, as you post quality content and gain more followers, likes, shares, and positive reviews, users will view you as a credible business.

Encourages Customer Satisfaction & Loyalty

The personalized communication on social media certainly promotes customer engagement with your brand. Whether they have a question, praise, or a complaint, you will come across as compassionate and devoted to your customers when you send them a personal message that acknowledges them. This will improve customer satisfaction, allowing you to develop strong relationships with customers and will ultimately increase customer loyalty. These are all important factors for the long-term success of a business.

Improved Rankings

If you post quality content such as blogs, infographics, case studies, and your business information on social media outlets, you will increase the likelihood of users absorbing and sharing your content. When external sites link to your website in reference to your content, your search engine rankings can increase, which ultimately increases your visibility, traffic, and conversion rates. So what are you waiting for? Start using social media for your business and watch it grow! If you don’t have time to develop and use an effective social media marketing strategy, then get some help from the digital marketing experts. Social media gurus can engage with users to improve your brand across various social media platforms, reaching hundreds, if not thousands of people each day across the country and world. Take that, radio ads!

Lia

Google Pulling Back Ad Restrictions For YouTube

06/14/2022

Google announced that they are lifting some restrictions on YouTube mastheads ads. That means that advertisers who have been limited with their ad publishing until now, can finally publish ads in the following categories:

  • Sports betting (US Only)
  • Alcohol (where legal)
  • Prescription drugs (US, CA, NZ)

Categories for election and political ads, as well as non-sports gambling, remain restricted.

“We’re constantly reviewing our ad requirements to improve our products and services. Given the evolving regulatory landscape for sports betting and following our successful implementation of our new “per market” YouTube masthead format, we believe that this decision balances the needs of advertisers and consumers.” -Google’s spokesperson said.

YouTube mastheads are the ads that users see at the top of the YouTube homepage. Since it’s the most prominent placement, the ads there must comply with all Google Ads policies and YouTube ad requirements.

However, the masthead ad content requirements are much more restrictive than the ad requirements on other platforms. So, even if an ad has been denied for the masthead placement, it can still run somewhere else on Google.

Read More: Users Can Limit Three More Types Of Ads On Youtube

Ad Requirements for YouTube

As mentioned, ad content must comply with certain requirements. Here’s what ad content is prohibited on YouTube:

  • Exaggerated or inaccurate claims – exaggerated or false claims for a product or a service that misleads people
  • Offensive language – obscene or offensive language, derogatory language that incites hatred, discrimination, racism
  • Negative events and imagery – mentally distressing, disturbing, scary content, death, decay, etc. This also means no videos of people weeping at funerals, excessively gory content, dangerous challenges, etc. There are exceptions for movies, TV shows, news channels, etc.
  • Improper content – focusing on specific body parts or health conditions, nudity, racy and sexually suggestive topics. There are some limitations to ads for weight loss, hair loss, skin conditions, swimwear, etc.
Read more: YouTube Launches ‘Search Insights’

Why Is This Important?

Masthead ads are one of many YouTube and Google advertising formats and only a small portion of YouTube’s daily ad impressions. All of the previously restricted categories above can now select that placement for their ads, giving them more choice and options for their ads.

Read More: Should You Create Video Content?
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Instagram Updating Its Ranking Algorithm 

04/21/2022

Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.

 

Read More: Instagram’s Main Feed Going Full Screen

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.

 

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