Why Your Business Needs a Social Media Marketing Strategy

author image Written by: Lia           Categories - Digital Marketing>Social Media Marketing (SMM), Social Media

How Social Media Marketing Can Help Your Business Grow

These days, social media is THE marketing channel all businesses should use. If your business isn’t using social media, then you’re missing out. Most Millennials—today’s most influential generation—are on social media. So, if you want to reach a much larger and more diverse audience and watch your business grow, you need an effective social media marketing strategy. If you aren’t convinced yet, then read on to discover the amazing benefits of using social media as a digital marketing channel.

It’s Cost-Effective

Out of all the marketing channels, social media is the most cost-effective because it’s free to set up a profile. The only costs are for paid advertisements, but this won’t break the bank. You can start out small and watch social media do its magic. Unlike other forms of marketing, like radio or newspaper ads, social media is constantly exposing your brand to others. This goes a long way compared to costly ads that are limited to one audience location and have very brief exposure. Once you post quality content that engages and invites people and businesses to like/follow your page, your business profile will be live and reaching audiences you have never reached before. This is your chance to make a good first impression and develop lasting relationships that will help your business grow. Engaging with users is free, easy, and can certainly increase conversion, so there is an extremely high return on the investment this marketing strategy.

You’ll Get a Boost in Traffic & Conversion Rates

Without social media marketing, your regular customers will be your only inbound traffic. But if you use multiple social media platforms, you can reach more people in various demographics—anywhere in the world—ultimately directing them to your website. Also, when you post content, comments, statuses, and engage with users on social media, users will view your brand as humanized and trustworthy. It’s important to realize that each post on social media has the chance to boost inbound traffic and conversion rates.

Word-Of-Mouth Marketing

Since most consumers trust and rely on reviews both online and within their social networks, word-of-mouth marketing is one of the most effective ways to increase brand awareness and gain new customers. On social media, users will recommend and praise products and services freely which will obviously benefit your business in more ways than one. So, if you provide excellent products and customer service AND you’re on social media, then users can post good reviews to boost your business.

Raises Brand Awareness & Authority

More consumers will be aware of your brand just from seeing your pages on social media. You can also earn their trust by engaging directly with customers on a regular basis. Users will be impressed to see the human-side of a business with personalized responses instead of robot-like automated responses. Also, as you post quality content and gain more followers, likes, shares, and positive reviews, users will view you as a credible business.

Encourages Customer Satisfaction & Loyalty

The personalized communication on social media certainly promotes customer engagement with your brand. Whether they have a question, praise, or a complaint, you will come across as compassionate and devoted to your customers when you send them a personal message that acknowledges them. This will improve customer satisfaction, allowing you to develop strong relationships with customers and will ultimately increase customer loyalty. These are all important factors for the long-term success of a business.

Improved Rankings

If you post quality content such as blogs, infographics, case studies, and your business information on social media outlets, you will increase the likelihood of users absorbing and sharing your content. When external sites link to your website in reference to your content, your search engine rankings can increase, which ultimately increases your visibility, traffic, and conversion rates. So what are you waiting for? Start using social media for your business and watch it grow! If you don’t have time to develop and use an effective social media marketing strategy, then get some help from the digital marketing experts. Social media gurus can engage with users to improve your brand across various social media platforms, reaching hundreds, if not thousands of people each day across the country and world. Take that, radio ads!


Twitter: Verification Check Mark Will Cost You More


These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

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New Study On Google Search Zero-Clicks


Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

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