The Future Is Here How Virtual Events Are Becoming The 'New Normal'

author image Written by: Rabije Gashi Corluka           Categories - Digital Marketing>Social Media Marketing (SMM), Social Media

It started with Zoom and virtual meetings. Now, we’re having virtual events, family gatherings and even virtual medical check-ups! Yes, it is safe to say the pandemic has brought so much novelty in people’s lives and affected them on many more levels other than their health. General mass panic and public health measures have been around for two years and our lives have shifted to another dimension. A virtual one.

The current health situation has brought small businesses and big companies into a situation where a whole lot more is needed for survival than merely existing and working. Ideas have been born, social media platforms have risen and imagination is set loose.

The future is here.

One of the newest examples is the whole Metaverse situation and the convergence of worlds and currencies. Snapchat is keeping up with the worlds. Yes, plural.

After the virtual meetings and the rise of digital nomads, we are now moving up to the next step – digital events so out of this world but still in the comfort of your home.

OK, Just Tell Me What’s Happening?

A virtual concert involving digital avatars in a digital environment – particularly a JLo concert via Snapchat:

“As part of the promotion for the upcoming Valentine’s Day rom-com Marry Me, Snap and Universal Pictures are hosting a first-of-its-kind virtual concert event developed by Oz and featuring new music from the upcoming romantic comedy.”

The virtual event will let fans log in via Snapchat, with their Bitmoji characters. The character will be added to the crowd, but it sure won’t just stand there. Oh, no no no – every avatar will be able to show off its dance skills, blow bubbles, spawn hearts in the arena – you know, everything you usually do at a concert.

Not only that, but your Bitmoji will be able to release virtual doves when JLo performs a love song (cause who need lighters anymore?), start the wave amongst a crowd of a bunch of other Bitmoji concert enthusiasts, and trigger a series of lasers to sweep the stage and crown for dramatic effect.

Why Do I Need To Know This?

This isn’t the first concert of this kind. Fortnite and Roblox are hosting their online virtual concerts events for a few years now. Travis Scotts Astronomical event in 2020 and Ariana Grandes Rift Tour last year were visited by more than 100 million people altogether. That only leads us to a conclusion of how with the young audience comes more virtual reality. For them – it might just be a reality, no virtual prefix needed. Even though it might sound strange to us, for a big part of the population is completely normal.

Why do you need to know this? The answer is simple – survival. When the younger population hits that marketing sweet spot with their age, you will have to work harder if you want to connect with them and make them buy your product. Your imagination is crucial but the options are endless.






Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Facebook Removes Support For Podcasts


Facebook is ditching podcasts and plans to stop offering them from June 3.

The social-media giant will no longer allow users to add podcasts to the service as of this week but plans to remove them altogether starting June. Both its short-form audio product Soundbites and the central audio hub will be discontinued, Bloomberg reports.

These options were first introduced last April, as part of Facebook’s broader effort to promote social audio. That’s when Meta presented a range of upcoming podcast options: on-page display tools and direct connection options. Both were supposed to let Facebook users listen to podcasts from within the app without leaving it. In June, Meta launched its podcast support tools, with several launch partners.

Now, not even a year later, Facebook is shifting its focus to other initiatives.

We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences – a Meta spokesperson said in an email sent to Bloomberg. The person allegedly added that they don’t have a specific date on when Soundbites and the audio hub would shut down but it will be in the “coming weeks.”

Read More: Facebook’s Home Tab Will Be A Discovery Engine

Facebook will also cut the site’s Soundbites and Audio hubs and integrate its Live Audio Rooms feature into its broader Facebook Live suite. They also said they will not warn users of this, but will rather let creators break the news how they see fit.

Why the change? Probably because they need to save some money:

After the start of COVID, the acceleration of e-commerce led to outsized revenue growth, but we’re now seeing that trend back off. However, based on the strong revenue growth we saw in 2021, we kicked off several 2 multi-year projects to accelerate some of our longer-term investments, especially in our AI infrastructure, business platform, and Reality Labs. These investments are going to be important for our success and growth over time so I continue to believe we should see them through. But with our current business growth levels, we’re now planning to slow the pace of some of our investments.

This might not be a big deal and some significant news for everyone, but as Andrew Hutchinson from Social Media Today noticed, it shows how Facebook’s focus can easily shift and ‘betray’ the creators that use the platform. What does that mean for future Meta visitors and builders?

Read More: Leaked: Facebook Restructuring Main Feed
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Facebook Launches New Novi Pilot


Earlier this week, Meta launched a new trial version of the Novi digital wallet – this time, for use via the Whatsapp mobile app. Users in USA and Guatemala can now send and receive money right in their WhatsApp mobile app.

You might be wondering what the Novi app even is. Well, remember when Facebook announced the rebranding, the Metaverse, and how it will touch every product they build? It turns out this could be a part of it all.

Novi is a digital wallet that should enable people to send and receive money internationally without leaving their homes. There are no fees, and the process doesn’t last long. It uses blockchain technology and a digital currency called USDP – a cryptocurrency of Paxos – a coin that uses the Etherium blockchain technology and is attached to the U.S. dollar. So, 1 USDP = 1 USD.

According to Facebook, or Meta, if you will, Novi has been developed to enable fee-free, cross-country money transfers. If you decide to sign up, you will need a valid government ID and a video selfie. Then, you can add money to the account using your debit card and your contact list.

Things you should know

Novi is officially a regulated financial company from Facebook, but also has built-in protection against fraud and constant monitoring for suspicious activity. Yet, some regulators are hesitant to give Facebook more power and influence, especially considering the amount of user data they have access to.

For them, it seems that adding payment options is a step too far. That’s why Novi acts independently from Meta and wants to distance itself as much as possible, to maximize acceptance. Using Novi on Whatsapp won’t change Whatsapp’s privacy settings and should be completely safe, according to Facebook.

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