Setting the Record Straight on Google Analytics

author image Written by: Content Team           Categories - Digital Marketing

Here’s our Take on Four Commonly Misinterpreted Google Analytics

Analytics data is invaluable to business owners, and more often than not it’s relied on to guide and measure the success of a website or a digital marketing campaign. Google Analytics in particular, which is a software that allows us to analyze a website on the global level, is a favored platform because of the depth of information it provides, and the best part is that it offers this information for free. In this article we clarify some of the most common, and commonly misunderstood, analytic metrics to help you best understand how well your website and digital marketing campaigns are faring. Google Analytics   1. Average Time on Page How it’s calculated: It’s the average difference between the request timestamp for that page, and the timestamp of the next page that a visitor navigated to on your website. If someone just clicked on one page of your site and then bounced away to another site, then this visit does not get calculated into “Average Time on Page”. A minimum of two pages need to be browsed in order for there to be a second timestamp to measure against. If you don’t know how this metric is calculated, it could certainly be misleading. 2. Conversion Rate How it’s calculated: According to Google Analytics “A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business’ website call tracking number.” Now let’s look at a practical example of this. Imagine you are a business owner who’s ready to pull the plug on a digital marketing campaign focused on promoting your ecommerce store, simply because the analytics indicate that online conversions are low. You might feel you’re not getting a ROI, and you’re ready to call it quits. However, if for example you’re not tracking the source of their in-store customers; how do you know that these customers are not indeed coming in as a result of the website, and that the website isn’t actually converting? 3. Website Speed How it’s calculated: It’s based on how quickly users can see and interact with your website. A number of variables come into play, and to start it’s just based on a 1% sample of your website’s users. This metric has less to do with how fast your website loads, and more to do with the technology that the website visitor has access to, and the capability of this technology. Have a user whose computer is plagued with malware or is using a dial-up connection? The result could be a very low website speed report. 4. Bounce Rate How it’s calculated: It’s based on the percentage of single-page sessions. This number could be misleading if your website is ranking well for long-tail keywords and visitors quickly and easily find the information they’re looking for and then leave. So providing the page isn’t a sales funnel that you want your visitor to continue navigating through until the purchase or action is complete, then someone leaving your site after promptly locating your physical store address, for example, is fine. When reviewing your Google Analytics reports it’s important to first understand exactly how Google collects and measures this data, since it can be easily misconstrued. Having a solid understanding of these analytics is particularly important if the data is being used to drive business decisions. If you’re having doubts or difficulties deciphering your Google Analytics, a Google certified digital marketing agency like SEO TWIST will be happy to provide a full breakdown and analysis.

Content Team

Twitter: Verification Check Mark Will Cost You More


These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

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New Study On Google Search Zero-Clicks


Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

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