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SEOs are confused about Google’s approach to H1 tags, poll suggests Twitter poll shows division over beliefs about web headings

author image Written by: Wade Morris           Categories - In The News, SEO

A recent Twitter poll’s results suggest that most SEO professionals don’t know how Google takes H1 headings into account when ranking web pages.

On May 11, Seattle-based SEO Cyrus Shepard posted a poll to his Twitter account, quizzing followers about Google’s view of H1 tags.

Specifically, he asked this ‘yes’ or ‘no’ question: “Does Google recommend using a single <h1> in your content for SEO purposes?”

In total, 1,852 users voted, and 57.1% picked ‘yes.’ These users were wrong.

What Does Google Actually Think About H1 Headings?

In reality, Google does not care how many H1 headings a user has – a quote from Senior Webmaster Trends Analyst John Mueller from a livestream demonstrates this:

“You can use H1 tags as often as you want on a page,” he said. “There’s no limit, neither upper or lower bound. Your site is going to rank perfectly fine with no H1 tags or with five H1 tags.”

Search Engine Journal reports that there are disagreements in SEO Facebook groups like SEO Signals Lab about H1 headings.

The disparity may come from the fact that Google has changed its view of H1 tags over the last few decades.

Around the turn of the millennium, Google would use headings as a ‘clue’ to determine whether a web page would be related to a search query. Other clues would include words that are bold, italicized, or written in large fonts.

When Google introduced the Knowledge Graph in 2012, it began looking beyond these clues. Instead, it would use a complex matching system to look over a page’s content in full to determine whether it was related to a search query.

Still confused? Don’t worry – you can continue to use H1 headings however you choose without worrying about the impact left on your page rankings.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

TikTok More Popular Than Google In 2021

12/30/2021

For the first time in the last 20 years, Google wasn’t the most popular web address in a year – the title now belongs to TikTok.

The social video app owned by ByteDance has been a key digital platform for a while now. Gaining popularity during the pandemic, TikTok is now an opinion-maker of its kind and a go-to solution for targeting the younger generation, Gen Z.

According to Cloudfare, TikTok gained (and remained) number one in the global ranking on August 10, 2021. Before that, it was a back and forth battle with Google, but since then, the video app has mostly taken the lead.

Even though Google managed to come first again a few times, it didn’t win for the holidays. On Black Friday, TikTok rose again – a key fact for e-commerce businesses that rely on Google during the holidays shopping spree.

In comparison, TikTok was number seven in ranking after Google, Facebook, Microsoft, Apple, Netflix and Amazon in 2020.

The app now has more than 1 billion monthly active users and doubled down on privacy, ad measurement and commerce, so it isn’t surprising that brands and marketers are getting more comfortable with advertising on it. The fact that the number of consumers exposed to ads nearly doubled, going to 37% this year, also helps.

After managing to surpass the potential ban in the U.S last year, TikTok continued attracting users and gaining more downloads. It became the first non-Facebook mobile app to surpass 3 billion downloads.

While staying in touch with its users and adapting to changes such as the return of longer videos, TikTok might have the potential to become a leader in the advertisement in the future.

The Year’s Winners By Cloudfare

Top 10 — Most popular domains (late) 2021

  1.  TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Top 10 — Most popular social media domains (late) 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

 

 

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Google’s December Product Reviews Update Now Rolling

12/02/2021

Google is rolling out a new search algorithm update called December 2021 Product Reviews. This is the first major update since April when the update was promoting high-quality product reviews. According to Google, the December update could change how your product reviews rank in search results. The update is currently rolling out for pages in English and will take about three weeks for its full completion.

What does it mean?

As explained by Google – if you have improved your content, good things might happen. Or not happen – you’re never really sure when it comes to Google. In other words – if you’ve made positive changes, you may see improvement with this update. But, since ranking depends on various other things, changes can happen at any time for any reason.

Google also said it had received more feedback from users and realized people like reviews with proof of using the products. They like reviews that seem trustworthy and useful. They also prefer to have more options to buy the product. That’s why it offered some advice.

Google’s Best Practices For Product Reviews

  • Give Evidence – visuals, audio, or other links of your experience with the product. This way, you are supporting your expertise and making your review authentic.
  • Provide Links – include different sellers to give an option of purchasing from your reader’s favourite merchant.

It seems like Google wants you to write high-quality, over-the-top product reviews, not a vague description of the product. Show that your content is more than just a necessity and tell a story in a way you know your customers will like. Test the product, evaluate it from a user’s perspective and explain what sets your product apart from your competitors. Here’s some more advice for writing high-quality product reviews.

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