fbpx

SEOs are confused about Google’s approach to H1 tags, poll suggests Twitter poll shows division over beliefs about web headings

author image Written by: Wade Morris           Categories - In The News, SEO

A recent Twitter poll’s results suggest that most SEO professionals don’t know how Google takes H1 headings into account when ranking web pages.

On May 11, Seattle-based SEO Cyrus Shepard posted a poll to his Twitter account, quizzing followers about Google’s view of H1 tags.

Specifically, he asked this ‘yes’ or ‘no’ question: “Does Google recommend using a single <h1> in your content for SEO purposes?”

In total, 1,852 users voted, and 57.1% picked ‘yes.’ These users were wrong.

What Does Google Actually Think About H1 Headings?

In reality, Google does not care how many H1 headings a user has – a quote from Senior Webmaster Trends Analyst John Mueller from a livestream demonstrates this:

“You can use H1 tags as often as you want on a page,” he said. “There’s no limit, neither upper or lower bound. Your site is going to rank perfectly fine with no H1 tags or with five H1 tags.”

Search Engine Journal reports that there are disagreements in SEO Facebook groups like SEO Signals Lab about H1 headings.

The disparity may come from the fact that Google has changed its view of H1 tags over the last few decades.

Around the turn of the millennium, Google would use headings as a ‘clue’ to determine whether a web page would be related to a search query. Other clues would include words that are bold, italicized, or written in large fonts.

When Google introduced the Knowledge Graph in 2012, it began looking beyond these clues. Instead, it would use a complex matching system to look over a page’s content in full to determine whether it was related to a search query.

Still confused? Don’t worry – you can continue to use H1 headings however you choose without worrying about the impact left on your page rankings.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Google Confirms HTML Titles Now Used 87% Of The Time

September 17, 2021

It’s been a little while since Google began using content headers instead of titles in search results, and over the past month, many SEOs have been left wondering how often Google is actually doing this. While Google initially said it currently uses HTML title tags 80% of the time, the search engine is now confirming

read more

Google Still Moving Over Sites to Mobile-First Indexing 5 Months After Deadline

August 12, 2021

After numerous delays and two years of waiting, Google is still no closer to completing the process of moving every website to mobile-first indexing, according to recent comments from John Mueller. Google first announced that all websites across the globe would be moved over to mobile-first indexing back in July 2019. What this means is

read more